T3hSource said:
Can somebody please explain to me why M$ is panicking?This leak can stir up much more hype than CGI trailers.If they think they are going to lose sales,they should be smoking a bit more money to realize that people are going to buy it anyway,be it 16-year olds or grandmas.
Sure it's not a complete build that's not representative of the final product,but some people want to see GAMEPLAY,has anything changed and is it good?
ME3 leaked,sold through the roof.Deus Ex:HR leaked half a year before release,still sold over a million.Crysis 2 leaked,still sold well for a sequel.
This is just PR peeing in their pants and nothing more,do they have to make it into a drama?
Microsoft as a business probably doesn't care terribly much, as you said they'll still cash in on this either way.
However this does cause them to loose face in general, it shows they're susceptible to such leaks.
The ones who are probably most disapointed with the leak would be the makers who for the last three+ years have poured their efforts into making the game, their glorious unveiling has now been rather tarnished.
A bit like if a famous artist spent three years painting something in secrecy, then a month before it's finished someone sneaks in and snaps a shot of it.
Everyone who's interested will see this unfinished piece of work and judge it as the final product; in addition it will prematurely burn public interest, so by the time the actual piece is unveiled, most will say 'yeah we saw that a month ago' and not be interested.
TLDR: it's not always about the money.