You've got to read between the lines here. It's the best media YOU have ever viewed.Upbeat Zombie said:"the best visual media you have ever viewed"
They know that this is on a Wii right?
They are, of course, assuming that you are a Cro-Magnon, recently arrived in the year 2011 through the use of some time travel device, or perhaps a naturally-occurring cryogenic preservation process.
Such is the mind of the marketeer. To delude others you must first delude yourself.
EDIT: Yeah... I really don't have a lot of respect for the professions of sales and marketing. That could just be because they're the ones that get all the chicks and money, but there you go.