I think that this is a move to stop the illegal distribution of fan-subbed American shows more than anything else. Any show imported from America and then translated into Japanese is sold at an absolutely ridiculous mark up price. For example, if you were to buy a first series box set, the typical price is about 10,000 yen, and they do not include the first three episodes, you have to order them separately and pay another 3000 yen plus postage. It really, really sucks. Buying domestic shows is not much better with movies costing about 2000 yen on the SECOND HAND market. If I want to buy anime, the companies who make anime have a tendency to release only two episodes per disc...now...I ma not a media expert, but I think that a DVD should be able to contain more than 40 minutes of footage. Also, when you buy a anime box set, it should not take up the same amount of space as the manga. A 24 episode anime, each episode lasting 20 minutes, does not need to be in a 12 DVD box set. It could easily fit onto 3 discs. I would be more than happy to pay the same price, this in entirely a space issue. Needless to say, I only buy DVDs if I really, really like the show. In 5 years of living here, I have bought about 7 DVDs and one box set.
Also, TV went digital this summer meaning that you have to replace your TV and fork out even more cash to watch something other than food, wacky game shows, and political debate.
Then if you go to the cinema, it costs about 2000 yen for a ticket...boo...
In other words, some companies are making a lot of money and the internet is a threat to this. But, instead of deciding, hey guess what, a) in the cinema, where you pay 2000 yen to get in we are not going to replace all the staff with automatic kiosks, or b) when you pay a lot of money amount for a box set of DVDs we will include ALL of the episodes from that season, or c) DVDs will loose value from the date of their release and end up in bargain bins, or d) we are going to make more material available on itunes and not just shows from the 90s, or e) we are going to air good shows on on domestic channels and not force you to shell out for a new TV and subscription....instead of doing these things the government decided to target youtube: a website which deletes legal content anyway, and one of the most watched clips in Japan consist of a scottish fold cat called Maru.
As a result of the expense of general media, I only shell out for a DVD or go to the cinema if it is something I cannot live without. I would use itunes to download more things, but the content available is disappointing to say the least. Then I cannot import anything from America because of the "I still live in the 90s" area code.
I have three options available: pay a lot of cash, get a rental or pirate.
I do not have a lot of cash so the amount of media I can access via that is limited, and I think that piracy is wrong, so I get rentals
Though, one time I got a rental, and the stupid DVD made me watch 30 minutes of this stupid show before I could watch the main thing. I could not skip past it, I could not fast forward it, and every time I tried, the show went back to the beginning and I had to watch it all over again. I do not remember the name of this show, but is was boring stupid ridiculous drama.
So, in conclusion, I do not think that problems in piracy stem from youtube, but rather from consumers being used as toilet paper by the media industry.
Oh, Japan, why do you make media enjoyment so hard.