Can we just agree that copyright infringement is copyright infringement?
Does it so desperately need a new title?
We're people who can operate computers, we don't need single syllable words to define things.
It's copyright infringement and it's bad.
It's also, as Jim says, far worse when you're doing it the select few people who are actually trying to drag the industry kicking and screaming into the 21st century, by selling their stuff in a sensible, non paranoid, unlocked and easy to buy and enjoy way.
I do however agree that not everyone who's torrented an indie bundle is evil tho, I'm sure many people made the payment then torrented it to save on server costs for the guys. It's just a shame that "Pay what you want (but come on guys, throw us a few bucks so it doesn't end up losing us money in paypal fees and server costs)" isn't a more catchy title, but really, if you can't pull together a dollar a title in a bundle, you're being kinda tight.
I've been pleasantly surprised to read of the success of Louis CK's recent experiment with internet sales. Instead of going thru a massive corporation to get the DVD made, promote it nationally, pay for massive displays in stores, banners on sites, etc, he just organised the show himself, got it filmed, and had a site set up to sell the download for a lousy £5.
He made more from every £5 sale than he would have got from $20 dvds, and recently he passed sales of a million bucks. Sure it's getting pirated, but I think anyone who did that and enjoyed it, and has a glimmer of a soul, would then throw him the five bucks for being entertaining.
In short, whatever you do, there's always going to be cunts who take it for free. (A shorter term than paedophile burglar, too!)
What I suggest is, have some reasonable measures in place, but when it comes down to it, is it worth punishing the legitimate and the honest to mildly annoy the minority of shitty people who you won't get anything from without taking to court anyway.
On the flip side, the more you make it easy to both enjoy and pay money for the entertainment you offer, the more people who are on the fence about piracy will come down on your side and hand over the bucks.
I hate to repeat something over and over, but Steam. Easy, convenient, cheap, reliable, mild DRM that doesn't get in the way, and no filling out page long forms, just click and it's already downloading. Also part of the reason Amazon and many other web stores succeed, it's EASY to hand over your money, and then you just get what you want with no strings.