Mr. Kotick pays his own salary, he is the CEO. Well, that's not entirely true, there is the board of directors, but those assholes don't care about anything other than profit margins so, Kotick's new idea will more likely earn him a raise if anything. Fuck capitalism!!!...ahem...
On the other hand, it's not entirely Kotick's fault. I mean there are people who will pay his retarded subscriptions and grin like the idiots they are.
It's the TV Shop effect: first, they present some horribly overpriced, useless gadget that no one in their right mind would buy ("here, buy our half-finished, bugged, retarded game with soul-murdering DRM for $120"). But then, they start to pile on the extras, gifts and other stuff you get for FREE[footnote]imagine this word in ten feet high, concrete letters with blinking colors and serarchlights[/footnote]. Free stuff makes people go crazy! ("for this sum, you'll get the day-0 DLC, the day-0 patches, that make the game actually playable, and an extra map! YEAH!"). Now the deal is getting better and better in your mind. Enter time-sensitive offers! ("If you pre-order NOW, and we mean NOW, you get our extra special gift, a HORSE ARMOR[footnote]or any gimmicky, totally useless crap, that LOOKS GOOD![/footnote]!"). Now, that $120 deal doesn't look so bad, is it? I mean, all that FREE stuff you get. But the bomb is yet to come, EXCLUSIVE content! ("for a measly $20 a month, you get access to our VIP stuff, behind the scenes videos, a plush keychain and of course ONLINE MULTIPLAYER!"). And you are sold, you start digging for your credit card. I mean, how can you say no to THAT?! It's a fucking giveaway!!
What people don't realize, that all that stuff combined does not worth half that money. They are using very old, dazzling marketing schemes, that are older than the pyramids, and people still eat them like the retards they are. FREE stuff always makes people crazy. Time sensitive offers makes you impulse-buy the shit out of anything! Exclusive content makes you feel like a special snowflake. In reality, none of that is true. There is no such a thing as free lunch. Time sensitive offers get repeated all the time and exclusive content is not really exclusive at all, since anyone can get them if they pay up. It's all a fucking con, nothing else.
I sympathize with pirates more and more. I mean, it's wrong not paying for games at all, but at least they are not so stupid to pay double or triple prices for a piece of shit game...