OK, Microsoft, here is your choice for the day. You can EITHER:
a) claim to be ready to change the world (implied: for the better),
OR
b) segregate your vision of the future into WOMENS (who are only into casual and social games and like things to be in bright cheerful colours and need the validation of their friends on whether their IMAGINARY COOKIE-CUTTER AVATAR is pretty enough and think that buying things will make them happy) and MENS (who who do real jobs with data and graphs, and wear dark colours, and only play hardcore games with big guns in).
Not. Both.
I don't give two fucks if Microsoft decide that the portal to all their games from now on will be through the World of Rainbows, I really don't. But it really pisses me off that in blatantly trying to open up gaming to a wider demographic, they've come up with THIS piece of unimaginative, restrictive rubbish.