Microsoft and Nvidia Quit PC Gaming Alliance - UPDATED
It would seem that the first order of business for the newly loud-and-proud PC Gaming Alliance [http://www.pcgamingalliance.org] is to announce that Microsoft and Nvidia have quit the PC Gaming Alliance.
Newly-installed PC Gaming Alliance President Matt Ployhar said Nvidia [http://www.escapistmagazine.com/news/view/107858-PC-Gaming-Alliance-Will-Bring-the-Noise-in-2011], two of the biggest players in the industry, are no longer in the club.
Ployhar confirmed with Intel blog [http://news.bigdownload.com/2011/02/18/update-on-pc-gaming-alliance-and-departures-of-microsoft-and-nvi/], "to flesh out the PCGA's technical expertise while simultaneously addressing perceived gaps in membership."
Microsoft and Nvidia aren't the first heavy-hitters to bail out on the PCGA; Activision pulled out [http://www.escapistmagazine.com/news/view/90930-Activision-Leaves-PC-Gaming-Alliance-UPDATED] out of the alliance in April 2009. Its member roll is still impressive, including companies like Intel, GameStop, Epic Games, the Entertainment Merchants Association and Sony DADC, but without those three on the list it's hard to imagine that the group's relevance won't become increasingly questionable.
UPDATE: A Microsoft spokesperson says the company's decision to leave the PC Gaming Alliance is not an indictment of the group but rather a sign of the PC's strength as a gaming platform.
"At the time we joined the PC Gaming Alliance, the primary purpose was to change the false perception that PC gaming was dying. With that perception successfully changed, we have decided to not continue our membership and instead focus that energy on our own internal efforts, including the return of our flagship PC franchises Age of Empires and Microsoft Flight," the rep said. "We made this decision so that we could put more time and energy into our own PC gaming efforts. And we will continue to work with our partners to drive the continued growth of Windows as a game platform."
So there you have it. All is well!
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It would seem that the first order of business for the newly loud-and-proud PC Gaming Alliance [http://www.pcgamingalliance.org] is to announce that Microsoft and Nvidia have quit the PC Gaming Alliance.
Newly-installed PC Gaming Alliance President Matt Ployhar said Nvidia [http://www.escapistmagazine.com/news/view/107858-PC-Gaming-Alliance-Will-Bring-the-Noise-in-2011], two of the biggest players in the industry, are no longer in the club.
Ployhar confirmed with Intel blog [http://news.bigdownload.com/2011/02/18/update-on-pc-gaming-alliance-and-departures-of-microsoft-and-nvi/], "to flesh out the PCGA's technical expertise while simultaneously addressing perceived gaps in membership."
Microsoft and Nvidia aren't the first heavy-hitters to bail out on the PCGA; Activision pulled out [http://www.escapistmagazine.com/news/view/90930-Activision-Leaves-PC-Gaming-Alliance-UPDATED] out of the alliance in April 2009. Its member roll is still impressive, including companies like Intel, GameStop, Epic Games, the Entertainment Merchants Association and Sony DADC, but without those three on the list it's hard to imagine that the group's relevance won't become increasingly questionable.
UPDATE: A Microsoft spokesperson says the company's decision to leave the PC Gaming Alliance is not an indictment of the group but rather a sign of the PC's strength as a gaming platform.
"At the time we joined the PC Gaming Alliance, the primary purpose was to change the false perception that PC gaming was dying. With that perception successfully changed, we have decided to not continue our membership and instead focus that energy on our own internal efforts, including the return of our flagship PC franchises Age of Empires and Microsoft Flight," the rep said. "We made this decision so that we could put more time and energy into our own PC gaming efforts. And we will continue to work with our partners to drive the continued growth of Windows as a game platform."
So there you have it. All is well!
Permalink