Utrechet said:
Microsoft, just problem solve.
1) You know that new search feature on Google where it loads the page as you type? That APPEALED to Americans who have an average 7 second patience time online. Why not try appealing to other countries other than with a fancy background on your search engine?
2) The more you are exposed of taking Google's search data, the more you look like a child. Gather your own sites.
3) Offer benefits to joining Bing over Google, for example: "Every search you do on Bing, we give $0.00001 (1/1000th of a penny)to some charity, in this modern day Haiti or Japan. (Note: Though each search is small in amount, there are alot of searches every day. Do some math.)
4) Stop complaining about Google's successes. It makes you look like a whining sniveling crybaby. Instead, post your successes and try to invest some of that Console profit into something more like this: http://www.google.com/chromeos/demolab/
Notice how original of advertising Google did there? If you can advertise AND interact with your customer, you will increase profits. I guarantee it.
*These are all just suggestions. All better than you marketing strategy.
Google has the goods for advertising. The company truly knows how to draw someone's interests while remaining fun and approachable. How people react to Google compared to Microsoft shows the dichotomy in how one is accepted over the other. Google parodies, for instance, more often take a similarly fun approach, poking more fun at the results of Google search rather than some flaw with the search. Windows? Blue Screen of Death, Error Report, Animated Clippy that manages to piss everyone off, more BSoD... Microsoft is already starting out rough from the gate and needs to change things up a bit.
Microsoft really can't do an ad like that, either, because that's pretty much what every Windows user has
wanted to do at some point with their PC. I think my last time was actually a couple days ago, no less...
Look at the Windows 7 advertising campaign with that "I made Windows 7!" nonsense; how does that do anything to instill interest in the OS if a bunch of clowns claim to have made it? A
smarter marketing maneuver would have been "Totally, unequivocally
not Vista!" They just have a lot of work to do, a LOT of work...