New Tekken 6 Ad Features Brawling Bikini Bimbos

[Dudeakoff]

That's like saying films like the Shawshank Redemption are ruined by the presence of Big Momma's House 2.

Not in the least. Film is a far more mature medium than videogames and the public is much more at ease with it. Shawshank isn't portrayed as something the kids are going to run out to see on the weekend. Setting aside the inherent stupidity of the ad itself (I suppose you could argue it's funny, if your brow is sufficiently low enough), the fact is that it perpetuates a stereotype that we could really do without.

But many of the medium's customers are the type of people who would find this advert funny/interesting. Kids are going to run out and buy this. The teenage audience who you hear down the headset on Xbox live are a large audience that the people who market Tekken are trying to tap into with this ad. The people who take a large interest in gaming and how it grows won't be persuaded by an advert to go buy a game, so they aim for the more casual market.
What I'm saying is that the stereotype exists for a reason, it'll probably wither and die as people get older, and the people who grew up when gaming went mainstream will become the majority and understand that it's not all about the gore. (for example, a lot of old people think that movies are nothing but violence and sex, they don't account for the majority view now)
As you said, the public is much more at ease with movies, and when gaming gets to that stage, we still will have adverts with girls in underwear in adverts for games. Just like you have in movies now.
Majority hatred of games was much worse in the 90s, and a few adverts selling games with sex isn't going to stop games like Braid getting attention.

 

[YukoValis]

Sex sells, sex ALWAYS sells

BMX XXX anyone?

Sex doesn't always sell

It ALWAYS sells to someone. It's better then not having it at all from a selling point of view.

Im sure you could make that argument about everything. Im sure anything will sell to someone. I could make a game about filling a cup with water, and thats it, nothing else. I could then market it and sell it for £40 and I am sure at least one person would buy it. There you go, apparently that idea sells too! It doesn't sell well, but it sells, which is what your argument entails.

Sex generally sells in context, like for example in my water filling game if i had some sexy bikini clad woman filling the cup then i might snag another couple of sales, but a game marketed to the general video game audience generally has to have something more substantial than just SEX. BMX XXX had nothing going for it, it was completely insubstantial and downright stupid, and thats why it sold south of 100,000 copies. From what i have seen from this advert i wouldn't buy the game as it looks to be in a similar situation; i am sure because it is a tekken game it will sell reasonably well, but like most people unless there is more to the game from what is shown here then I wont touch it would a 10 yard pole.

No you can't say that about anything, it's because sex is a popular thing it sells very well. I mean is this really hard to understand? It can be used to excite and fog the mind of the customers who haven't learned any better, so it can be easily used for making money.

 

[tk1989]

Sex sells, sex ALWAYS sells

BMX XXX anyone?

Sex doesn't always sell

It ALWAYS sells to someone. It's better then not having it at all from a selling point of view.

Im sure you could make that argument about everything. Im sure anything will sell to someone. I could make a game about filling a cup with water, and thats it, nothing else. I could then market it and sell it for £40 and I am sure at least one person would buy it. There you go, apparently that idea sells too! It doesn't sell well, but it sells, which is what your argument entails.

Sex generally sells in context, like for example in my water filling game if i had some sexy bikini clad woman filling the cup then i might snag another couple of sales, but a game marketed to the general video game audience generally has to have something more substantial than just SEX. BMX XXX had nothing going for it, it was completely insubstantial and downright stupid, and thats why it sold south of 100,000 copies. From what i have seen from this advert i wouldn't buy the game as it looks to be in a similar situation; i am sure because it is a tekken game it will sell reasonably well, but like most people unless there is more to the game from what is shown here then I wont touch it would a 10 yard pole.

No you can't say that about anything, it's because sex is a popular thing it sells very well. I mean is this really hard to understand? It can be used to excite and fog the mind of the customers who haven't learned any better, so it can be easily used for making money.

I gave you an example of something that was sex related that didn't sell, and ill re-iterate it. BMX XXX. You originally said "It ALWAYS sells to someone", you didn't say "It ALWAYS sells well". My original argument was based on the context that everything can sell, like sex, which was a counter argument to your original argument. I am not denying that sex can sell very well, only an idiot would deny that sex in the right marketing hands wont sell well, but it would be incorrect to say that any product that is sex related will sell well.

 

[Andy Chalk]

But many of the medium's customers are the type of people who would find this advert funny/interesting. Kids are going to run out and buy this.

But we're not talking about the medium's customers. (And obviously even that demographic is far from universally impressed.) We're talking about outside observers who don't know about the industry, don't particularly care about the industry but have read a few articles on Fox News about game addiction and the rise of graphic sexual content in videogames and think, "Kids are going to run out and buy this!" To those people - and there are a lot of 'em - perceptions are everything.

(And for the record, Tekken 6 is rated T (Teen) by the ESRB, which means that its primary market will be kids.)

I suppose that in the end it comes down to a matter of taste but in a "big picture" sense, I can't believe anyone thinks this is good for efforts to promote videogaming as an activity for the non-mouth-breathers.

 

[VanityGirl]

They must have the same marketing team as Ninja Gaiden Sigma 2 and its sexaxis ads.

Oh snap!

Yep, they've downgraded to Team Ninja marketing, which means they'll get a 20% boost in sales.

 

[McNinja]

Sex sells, but this ad doesn't even promote a game outright, just tells you to go to website. It just girls fighting for 40 seconds, in slow motion, then it asks what will you fight for. The girls aren't even from the game, or anything that could be construed as a game. Not to mention that if they're sitting there watching tv they probably aren't going to get up right away, and they'll probably forget about the website.

 

[MDSnowman]

So I just saw the new Tekken 6 ad... on the plus side it actually promoted the game itself. On the negative I still don't think it showed any gameplay footage, just cut scenes. I seriously think Bandai is feeling a little insecure over this game.

 

[Jandau]

Tekken 6 = Evony?

 

[FLSH_BNG]

Wat?.......

 

[CakeDragon]

So what about us girls who want to buy Tekken?
Doubt they'll make an ad of hot guys fighting over something...

 

[MurgleGurgle]

Now that's just silly.
Yes, they're thinking that tits will sell the game, and maybe for a little teenage boy it will.
For the rest of us, it's just very pretty ladies in very little clothing in very suggestive poses. Frankly I don't see where the problem is.
Will it make me buy the game? Absolutely not, although I bear no grudge against the series.
Am I thanking them for the eyecandy? Yes, and I wouldn't mind some more.

People need to get over the "waah they're taking us for little 13 year old boys who've yet to see a woman" thing, and just shrug it off and thank them for the daily dose of T & A.
Hell, who knows, maybe they're just generous and feel the need to give everyone free eye-candy, and if it makes us buy they're game it's all the better for them. Now THAT is marketing I can get behind of.

Hm, and yes, it is unfair that there's a lack of well built men bending over while wearing only their trunks. I mean think of gender equality!