I noticed that people think "a company is innovative, it's great no matter how bad that game is. A company creates a sequel once every 4 games, the sequel is a master piece, better then great, THE game of the 4 years, OMG IT'S NOT INNOVATIVE, BULLSHITHOTDOOG!!!"
TBH, not every company needs to be innovative. There are games that we simply like to play, and we like to have them polished until perfection. Nintendo is one of those developers that creates GREAT games. Zelda comes out once every 3-4 years. Mario a bit more often. Yes, Nintendo makes those games over and over again. But all those games aren't carbon copies. Hell, the only thing they have in commune are the names. Every Zelda games is different and unique (except the Ocarina of Time which was re-released few times and which I would be glad to have, but unfortunately, no money for 3DS).
Blizzard is another company we would like to have them develop the same games over and over again. Ofc, with a nice space between 2 releases. Who can say that Blizzard is bad because not being innovative and releasing Starcraft 2? Warcraft 3 and TFT? Hell, even WoW deserves respect (though I hate it).
BioWare. If they would be creating games as MassEffect, I would be happy with "just" that. They make the "same" game, but completely different. Unique, polished until perfection.
On the other hand, we have Activision. CoD comes out once every year. Why no hate against Activision as much as you hate Nintendo? Because it creates CoD? IMO, CoD BO is the fail game of the year. Not only that it's the same as the previous CoD, but it's not even polished for a beta, not to speak about a final version.
Some developres, who don't know, have money, time or for what ever other reason can't make a sequel with some space between 2 games and can't polish it until perfection, they need to be innovative. They need to get out attention by creating something new. Companies like Nintendo and Blizzard, as long as their games are spaced and perfectly working, non carbon copied with a nice story, they can (maybe even should) release their franchisees.
And I know this is completely off-topic.
So the point is (now on-topic), You can't say that Nintendo is also a company with is ONLY for money. Every game THEY make, is high quality. Even the low quality Nintendo games are as good as mediocore non-Nintendo games. Creativity is NOT the indicator of someones love to games. I mean, it's not the only indicator.