Free advertising? There's like a poster of him in front of the game section in almost EVERY RETAILER! He is like an icon for the entire medium! There's been like 40 games already within the past decade or two with his face on it! I Don't think Justin Bieber could make him any more popular. Plus, like anyone who watches this movie will want to play Mario, and I doubt we'd want them to. I'm just waiting for him to hit puberty or something and realize "That was freaking stupid." or get older and have nobody care anymore.