Considering last gen we called Halo players casual... Doesn't seem terribly far out. What they need for that though is LOCAL multiplayer. Halo 1 didn't even have online but it became a phenomenon because it was a great party game. The Conduit made the fatal mistake of having no local multiplayer (I know I've been saying at every opportunity that that decision will cost them MASSIVE amounts of money). The Wii is a popular party system and the Halo audience is the set of veteran gamers who play party games. If they try to go in there with a veteran gamer game that has no local MP it'll stay on the shelf during parties, not only decreasing its party fun but also preventing it from getting extra exposure to other veteran gamers at that party and thus additional sales.
BTW, please avoid the term "core gamer", there's a core market but no core gamer. The core market is the market that is built upon the values of graphics and hollywood-esque games. Many veteran gamers currently draw their games from the core market but calling them core gamers because of that is WRONG. Most aren't playing core games for the core values but because they are the only games aimed at veteran gamers. A game can be aimed at veteran gamers without utilizing the core market values (or at least by focussing on other values like better controls and challenge).
No, the term "core" is not randomly made up, it has a very specific meaning in economics, especially the disruption strategy.
Kiutu said:
...Why? Halo's audience are losers. Alot of them SHOULD be Wii gamers though anyways. (Young children) But hey, if they want to lighten our load then fine.
Halo gamers are hardcore? Not really. Halo 3 attractes what I call "meathead gamers" who play Halo 3, Gears of War, and CoD 4 and thats it. Playing those games does not automatically file you under that, but if you think one of those games is the best game ever, then it does.
Heh, that's EXACTLY why Nintendo is going for them. They attack from below, going for the lowest regarded gamers first and working their way up. That's exactly what disruption is, going for the customers that get decried as bad customers without an understanding for quality because the incumbent is the most willing to let go of them. The Halo kiddies are regarded as the most casual HD console owners and thus the weakest ones, the ones who buy the fewest games and are the least profitable. These are the next logical target for the disruption. The underlying strategy is that by repeatedly taking away the bottom part of the core market (THIS is what core market means, the target for the disruption) they shrink the core market and turn its customers into customers of the expanded market until the core market is marginalized.
This is also why veteran gamers who currently identify themselves as "core gamers" should stop dreading the disruption. A disruption hurts companies, never customers. YOU aren't going to suffer or end up without games, there will be new games made for you. They may be different but if the disruption succeeds that far they will be BETTER. By the way, if people buy The Conduit because they want a Wii-controlled FPS that means they aren't buying TC for core market values but expanded market values. Yes, seriously, that's all it takes. I enjoyed Onslaught because of the controls while finding Halo's controls clunky, BOOM, I'm no longer a "core gamer".
"Casual" vs "hardcore" is orthogonal to "core market" vs "expanded market", a game can be a casual core market game or a hardcore expanded market game. Just because the expanded market has only absorbed the "casual" gamers so far doesn't mean it's always going to be exclusively "casual".