Is it just me, or has this been happening more and more?
First there was that whole boycott movement for Ender's Game, based on Orson Scott Card's (admittedly adamantly expressed, although generally in a Mormon publication,) own opposition. Then there was that whole Duck Dynasty incident that only sticks in my memory because my Facebook news feed was filled with people bitching about that one fella from the show being tossed or something. Now there's this.
To make my own viewpoint clear, if my local corner store ends up coming under the ownership of someone who snarls homophobic insults at every gay person he comes across, or even mutters them under his breath regularly in my presence, then yep, I'm probably going to find a new store. But if the owner just HOLDS those beliefs, and expresses them solely through, say, voting practices (because seriously guys, entire democratic process falls on its face if any victory is tainted with blackmail and threats,) then I'll still shop there. Heck, I'll even have a friendly conversation with him, assuming we can keep our opposing beliefs out of the talk. The point of boycotting wouldn't be 'Change Your Views.' It'd be 'Shut The Fuck Up And Give Me Chips.'
I already DO have a similar situation with a co-worker. He's very, very, VERY Christian, and firmly believes that marriage is sacred, etc, etc, and you can bet your ass that he voted against legalizing marriage. But he doesn't treat our gay co-workers any differently, even hangs out with one of them outside work as regularly, or more so, than anyone else, and otherwise doesn't try to make anyone feel unwelcome or under attack due to their sexuality. He's perfectly fine with them BEING gay, and they're perfectly fine with his views as well, even those that run extremely contrary to theirs.
That might be why it's difficult for me to get worked up about this, I'm literally surrounded by the very people who, despite the fact that they have more right than me to be upset, simply aren't. But it seems that burning someone for his opposing views, even when they don't reflect in his business or product, is just liable to make things WORSE. Because anyone who gets fired, or has his business collapse, or gets beat up because of his views isn't going to decide 'Whelp, guess I was wrong.' If anything, he's just going to be all the more convinced that he is right, nurse a grudge, and be louder, more active and more aggressive in pursuing any anti-gay agenda. Someone who just didn't agree with the concept of homosexuality 'Because Bible' is going to end up joining the group of people who actively, violently hate them.
tldr: If Mozilla starts practicing anti-gay policies, be it changing their banner to 'Blame The Gays' or even showing blatant hiring discrimination against homosexuals, then I'll take a boycott far more seriously. If their CEO starts picketing gay bars, or mugging homosexuals, I'll also consider such a boycott. Until then, this is frankly starting to look like a witch hunt.