Sorry, but who the fuck actually does this?
When I can play newly released games completely maxed out with little to no loss of performance, I pay no attention whatsoever to newly released hardware. Overclocking has the potential to significantly extend this period of time (new hardware is often just the previous model overclocked by the manufactuer and given a fancy new name).
When I am limited to playing newly released games at high settings with little to no loss of performance, I once again pay no attention whatsoever to newly released hardware (although admittedly feel a twinge of disappointment).
When I am limited to playing newly released games at medium settings with little to no loss of performance, I realize my rig will need to be upgraded soon. At this point I will start paying attention to new hardware on the market. That said, it is only when I start seeing regular performance loss at medium settings will I pull the trigger and upgrade one or more components of my PC.
This entire process takes 4-5 years at the very least, and IMO reflects the consumer behaviour of the typical PC gamer.
Seriously, the people who have to have the most bleeding edge hardware for the sake of having the most bleeding edge hardware are in the extreme minority. I refer to them as "individuals with more money than brains" or "dynamite fishermen". Coincidentally, they are often the sort who buy $1200 worth of hardware from Alienware for like $3000, no thought goes into their purchases, just the desire for instant gratification.