Andy Chalk said:
Setting aside the hard-to-avoid dislike for PETA's more extreme behavior, you have to admit this is a pretty clever campaign. It raises awareness without casting judgment and ties in smartly with what is bound to be one of the year's biggest game releases. Yes, PETA does some objectionable (and outright indefensible) things, but this is a smart and funny way of getting its message out - even if the idea of making nice with the Zerg makes about as much sense as sitting down for tea with a rabid grizzly bear.
Well, now that I can breath and see through the tears of a 4 minute laughing fit, allow me to disagree with this being "a clever campaign."
While I'll give them credit for not judging, as you said, they show a complete lack of understanding of the game and therefor the gamers themselves. Indeed, zerglings are slaughtered by the literal thousands as the push the front lines of the zerg army...but that's the keyword there: army. This isn't just a misunderstood race of beastial aliens, these are sentient, intelligent creatures who want to assimilate or destroy everything in their path. They're literally bloodthirsty monsters hell-bent on destroying every last teran and protoss...not because these other two species are encrouching on their natural habitat or hunting them to extinction...it's because they're the frickin' zerg swarm. It's what they do.
To think that they're deserving of pity, sympathy, and protection is just obscenely out of touch with the demographic that they're trying to reach and just PETA's desperate attempt to cling onto something popular so they can spread their propaganda around. Hell, I'd imagine if TETZ actually existed in the SC universe, it would be seen as a rogue terrorist group working with the enemy of all humanity, and anyone claiming to be a member of it would be executed for treason.
It's clear to me that PETA has launched a campaign for trying to influence gamers, which is why they raised a stink about whaling in AC IV. And now we have this hilarious bit of news.
"Awwwwww, he's just a kewt wittul zergy! He just wants two bwe your fwiend!" Yyyyeeeeeaaaah. Go up and give a Hydralisk a nice big ol' hug and tell me how that works out. Or even try it with a Zergling and see how well you can protect them after they've ripped you to shreds and eaten your face.
Edit: Seriously though, this was THE funniest thing I have seen on this website (funnier than any Zero Punctuation, Jimquisition, No Right Answer, MovieBob, ANYTHING) since I joined up. You can't make up comedy gold this funny. Just looking at that pamphlet picture makes me laugh uncontrollably.