Show of hands time! given that we are w well refined gaming crowd. We are pretty much 100% of this products target audience, here on this site. Who here actually gives a rats ass what the physical casing of the console looks like? I mean really, in this day and age? is there anyone here outside of an industrial design major, who even notices the elegant sweep of the curves or sharp angles on the casing, or the distinctive font used on it? It's a box. It has a slot for a CD type media. A USB port or two. An HDMI port, A power cable, a power button, and nothing that can be even marginally associated with a red ring of death. As long as it doesn't have a Furry Porn picture printed on its side I don't think many of us really give a crap what the damn thing looks like.
I think the scarier thing in all of this, is that SONY probably paid some marketing firm way to much money to come up with this pointless and clueless teaser. That teases nothing that we even begin to care about.