Oh, it's definitely cultural. No argument at all.Pharsalus said:Sure things could improve, but keep in mind that other art forms are mired in their own degrees of sexism. Movies leap to mind, sure in our current day and age women are written into much stronger roles (in general) but there is still plenty of exploitation for sex appeal, at least here in America. Things are progressing, female lead and supporting characters can range from compelling to vacuous sexpots but there is a range.
The same people who critique games are often critiquing mainstream media in general.I suppose railing on the sexism is the only way to accelerate the progress, but it seems just a bit wishy washy to expect game design to start going against the shallow desires of its primary demographic.
Also, guys within a particular age range may still be the primary demographic, but it's not nearly as big of a gap as it used to be.