That actually seems reasonable, considering everything that's on it. Besides, it's cheaper than what it would be if they simply converted the cost, fifty dollars more. Besides, it isn't the first handheld to be priced at that much. The PSP costed the exact same amount five years ago, granted, there was a bundle that allowed you to get it for cheaper.
I don't get how anyone could really think it's too expensive considering the PSP launched for the same price half over 5 years ago....
I would pay a lot more if they support this DS for the length of time they did the last one, and if it has the same quality, i'm sitting here with a old fatty DS in front of me from day 1, most significant damage is the paint wearing.