Aw, poor little Playboy is trying to save a dying medium. Boohoo.
Hahah.
On topic, I don't necessarily mind advertising in games or movies. As long as they keep it tastefull. The shoes scene in I, Robot was pretty tasteless, but stuff like having generic advertisements appropriate for the setting in the background is absolutely fine.
L4D series, for example, are set in modern time. So there's nothing wrong with having various ads on like billboards or posters, that only adds immersion.
When it comes to games that aren't based in modern time, and are based in absolutely unearthly places and times, then advertisements probably don't exactly fit in. Although I'm all for absolutely fictional advertisements for extra immersion.
Although that doesn't really apply to today's question, so might as well not bother talking about it.