RatRace123 said:
Is Sailor Moon still relevant?
Was it relevant at all to begin with? It never got as big as Dragon Ball(Z, GT, XXX, GPS, whatever...) did it?
Sailor Moon grossed [ b ]$1 billion[ /b ] in merchandise sales in the 1992-97 period in Japan, and the franchise has continued making more money, the show was rerun, and at the same time it was relaunched during the early 00s as a live action sentai (like Power Rangers) series. New merchandise was issued for both the anime rerun and the live action series.
The manga was mildly popular, it's the anime (which was much more comedic) that turned the franchise into a huge hit.
So, I'd say it was pretty relevant. The series wasn't that popular in the US, but it was in many other countries thoughout the world.
Bailoroc said:
Isn't Sailor Moon one of those franchises that most people have forgotten by now? Like Dragon Ball Z?
Dragon Ball Z still has enduring popularity on all continents. There's a remake of the series called dragon Ball Z kai currently airing in Japan, and it's one of the most watched anime.
Bailoroc said:
And considering that Sailor Moon was actually a fan service manga/anime aimed towards *men* in Japan...
First off, fan service doesn't mean t&a, but means putting things in to please fans. Anything that is done to please the fan is fan service, it can be t&a but can also be a blood boiling action scene in a robot anime for example.
And the 2nd assertion is not true, Sailor Moon is a series aimed mostly at girls in the 2-14 years old age range. Men (not regular men htough, only men of the otaku persuasion) were , but as secondary targets.
Here are Japanese Sailor Moon commercials:
http://www.youtube.com/watch?v=0gJlLhbg5-Y
http://www.youtube.com/watch?v=jk2mL8bXNmo
http://www.youtube.com/watch?v=ru52i9zg4IU
One can see that none of these commercials seem to be hawking merchandise to men.
The show in itself was quite popular and well known and was household viewing. Very popular anime in Japan are often watched by the entire family during dinner time.
Just like when Disney said about one of their heroines Pocahontas, or Ariel (forgot which) is a sexy heroine made to attract male viewers. This doesn't mean that Pocahontas or the Little Mermaid is a fan service movie for men.
Many of the animated movies from Dreamworks also feature double entendre aimed at adult audiences, but that doesn't mean the movies are made for adults, the movies are mostly made for kids, with some things to entertain adults. It's the same thing with Sailor Moon and many other anime aimed at children.
Magical girl series are usually made for a core audience of young girls, with male otaku being a secondary target. They buy the merchandise aimed at young girls, as well as more expnsive merchandise which is advertised in magazines aimed at them, and not on TV.
Japanese anime for children have sub targets, for example, male otaku for anime targetted towards girls, and female otaku for anime aimed towards boys, like giant robot series (exemple, Gundam series since around Gundam Wing)
Basically, the fact that children anime star cute and/or cool characters make them attractive to the otaku audience of the opposite sex. Look at Card Captor Sakura, there was no naked transformations, and no skimpy outfits, but the show had a very big otaku following. Why? because they found Sakura cute and moe or whatever...
The border between shows for children and adults isn't as clear cut in Japan, partly because there is a sizable otaku audience (of both genders).
Viruzzo said:
Actually, anime haven't had a lot of success with girls here, and the only girls I know in the 20-30 range that have any sort of interest in Sailor Moon are the VERY otaku/nerd ones. By contrast, I'm positive that the DBZ and FotNS games that have come out in the recent years have fared quite well. Also keep in mind that gamer girls are even more uncommon in Italy than in the general population (as far as I can tell).
I don't think this game is targeted towards gamers, or teenagers, but towards little girls.
Viruzzo said:
The thing about Witch and Winx is that is aimed at a younger audience than my age, that has definitely received animation better. Sailor Moon on the other side has come out before, when girls used to watch Beverly Hills and similar stuff, but not as much animation (that was considered either for boys or for children). In short: Italian female teenagers didn't use to watch anime, male teenagers did (while children of both sexes did to some extent).
The core target audiences of magical girl series is girls in kindergarten and primary school. In Japan, Sailor Moon was popular with jr. high school girls too, but the merchandise buying audience was mainly little girls as can be seen from the commercials I posted.