Yet another textbook example of Hanlon's Razor: Never attribute to malice that which is adequately explained by stupidity.
"Science: It's a Girl Thing" Says Controversial Ad
- Thread starter The Wooster
- Start date
Recommended Videos
Yeah, laziness and incompetence are usually the driving force behind offensive marketing. Very few people wake up in the morning and think to themselves, "Today, I'm going to stereotype an entire gender/race/creed in my ad copy! It'll be great!"Mike Kayatta said:
But since the ad is endorsed (made?) by a group actively trying to get more women interested in science, someone really should have been paying more attention to how it portrays/treats women. The context of the ad, where it is purportedly trying to address a gender issue, makes it a lot more subject to feminist critique than, say, a random Avon or Clairol ad.
We basically agree, though. I don't think this was done with the intent of sending any sort of negative message. It's counter-productive to go around claiming this or that marketing producer/game developer/whatever is sexist, especially when you could be critically examining the messages themselves.
Well said. And that is a surprisingly specific alternative ad.Dastardly said:
I really don't see the point of this ad. If a girl wants to study science, she'll study science. It's as simple as that. You don't need a bunch of random women dancing around to lousy electronic music with makeup and lipstick everywhere. Besides, from what I've seen during my time in college there were just as many girls as there were boys in the science classes.
Aren't women graduating in greater numbers than men already in all subjects anyway? I think we need a "hey guys, put the beer funnel down and go read a book. The ladies are doing it." ad for men.
*applauds* In the waning weeks of a rather disappointing E3 and the rise of zombies via bath salts, it's nice to see someone's taking initiative and trying to bring new levels of stupid to keep it fresh.
So, with that said, Go Team Retard!
So, with that said, Go Team Retard!
I think the end comment is highly sexist, as for most of the ad, I try not to abstract meaning from content 'cause I really don't know what they are trying to communicate, with a direct statement it isn't so hard but I think the add is just them trying to sell something instead of communicate their sexist ideas. As far as I can tell it is similar to other ads targeted at females. They have the sassy ladies, a hot guy who's interested in them, some various other stuff seen as feminine and the actual product. Pain the set in vibrant 'girly' colours and you're done. Got no problem with that, it's just marketing and not trying to instill some gender roles, just using them. I am far more concerned that some department of the EU would okay such a sexist comment, that science is a girls thing.
This is horrible, this seems like an ad an alien would make if the only thing it knew about our species is what it gathered from our very worst television shows. I seem to be getting this message out of this ad:
"But remember girls you can only be a scientist if you already look like a model, oh and just a reminder of the apparent current axiom regarding your sex, if you are a woman and a model you can be anything you want, if not, you are powerless in society and should feel bad."
"But remember girls you can only be a scientist if you already look like a model, oh and just a reminder of the apparent current axiom regarding your sex, if you are a woman and a model you can be anything you want, if not, you are powerless in society and should feel bad."
in this video is the oddest kitchen I have ever seen..... Kidding! At least I got a laugh out of the advert
To bad.. the spot in itself was pretty good. Maybe they should sell this to L'oreal or something 
Bah what a sexist and stupid commercial that was! If I would have made a commercial I would have started the video with a black screen and like some an inspirational quote on it, like this one:
All my life through, the new sights of Nature made me rejoice like a child.
-Marie Curie, the first person to win TWO Nobel prices motherfuckers!
Then it would like pan over real woman scientist working in their respected fields, you know like showing their name and credentials and shit to give the video a bit more credibility. Later when they all take a break from smashing subatomic particles, searching for a cure to cancer, discovering new planets etc, they all start walking towards their favorite club The Hot Zone, where everyone has fever... to dance! So like everyone in there start to do some cool dance moves in slow-motion while DJ Dr. Kleiner plays his favorite song.
And then it ends with the line, Science is sexy! ^^
All my life through, the new sights of Nature made me rejoice like a child.
-Marie Curie, the first person to win TWO Nobel prices motherfuckers!
Then it would like pan over real woman scientist working in their respected fields, you know like showing their name and credentials and shit to give the video a bit more credibility. Later when they all take a break from smashing subatomic particles, searching for a cure to cancer, discovering new planets etc, they all start walking towards their favorite club The Hot Zone, where everyone has fever... to dance! So like everyone in there start to do some cool dance moves in slow-motion while DJ Dr. Kleiner plays his favorite song.
And then it ends with the line, Science is sexy! ^^
I'm not sure whether they wanted to advertise science or SCIENCE!!!™
No, they're not the same. No, science doesn't involve special effects and funky colors. That's the domain of SCIENCE!!!™. Science is more about a lot of measurements, repetition and stuff like that.
No, they're not the same. No, science doesn't involve special effects and funky colors. That's the domain of SCIENCE!!!™. Science is more about a lot of measurements, repetition and stuff like that.
looks more like a cosmetics ad with a chemistry setting then something real science related.
if they really want women into science tell something about Madame Curie
if they really want women into science tell something about Madame Curie