Here's the thing. Most of the women I hear complaining about how females are portrayed in video games don't have access to all the money, ability to code, artistic talent, et cetera to just be able to go make their own games with protagonists that they've created. I know it's a wonderful thought to be able to just walk away and make your own toys to play with but at present, with such a sexist haze sitting over the hobby of gaming, we have to work with what we have. In this case, we have voices and videos and social media, outlets that are almost always met with hatred, threats and idiocy by the sexist morons making most gamers look bad. So we don't even really get a voice to put towards 'making our own games', at least not without being called 'fat, ugly sluts' who 'deserve to be raped/ murdered/ beaten'.
I would love for there to be more women devs out there, able to make games that feature a female protagonist who kicks more ass than she shows and whose breasts aren't constantly in danger of flopping up and giving her a concussion or shattering her nose. Hell, I'd throw what little money I have at a game like that, that's for sure! But there just doesn't seem to be enough developers out there who are women, or enough creative license to make games like that because 'zomgz, mens wouldn't want to play a game with a guuurrrrl main character!'.
Personally, I'll admit to enjoying looking at the occasional female character in her chainmail bikini/ breakaway armor/ apparently bullet-proof naked form. I'm fine with that when it's not done in overabundance, which it is. Where are all my hot, half-naked, sweet and beautiful men that need to be rescued from the Evil Dude/ Dudette of the Game? My handsome sidekick who constantly yells for help when he adorably ditzes his way into a room full of zombies? Why is it that when I play a supposedly 'realistic' woman in a game, she's either waiting on orders from a man, trying to save a baby, or trying to impress a man so he might do sex with her later and maybe... just maybe... give her a baby?
Thinking on it (and rambling about it, apparently), I don't think it's so much an issue of women getting money and going off to make our own videogames as it is an issue of inequality in the industry. That's where the changes need to be made to have any lasting changes on the videogaming landscape. We need to quit pretending that the only demographic that matters is the young, white, heterosexual male. We need to stop the harassment female employees see in the videogame workforce and take action against those who would condone degrading behavior; on that note, we need to work to make the online feature that makes our present consoles so much more than game- machines safer and less hostile-- not just to female players, but to all the players.
Well... that got away from me quick.
Good question, though,OP.