Sexist Ad Lands EB Games Australia In Trouble
- Thread starter Andy Chalk
- Start date
The words "A Man's Guide" and her dusting at the end was rather tasteless.
Everything else was more or less fine though, but the overall tone gave the impression that wives never play video games, which is kinda eh.
Sexist? Maybe a little. Overall it was just a bad ad, and if they meant the whole thing as a joke well it came off terribly.
Everything else was more or less fine though, but the overall tone gave the impression that wives never play video games, which is kinda eh.
Sexist? Maybe a little. Overall it was just a bad ad, and if they meant the whole thing as a joke well it came off terribly.
I don't think that this is so much "girls not liking games" rather than "girls not liking their significant other spending too much time on games" to me, but thats just what I see.
And as for the cleaning, look, their are only 2 people living in the house! Just because the women is cleaning doesn't mean its sexist. This reminds me of when people got mad at RE5 (y'know, racial issues), I'm pretty sure the situations weren't meant to offend in this commercial just like the situations in RE5.
Point being, we just have some people who take advantage of situations to earn publicity and/or money.
And as for the cleaning, look, their are only 2 people living in the house! Just because the women is cleaning doesn't mean its sexist. This reminds me of when people got mad at RE5 (y'know, racial issues), I'm pretty sure the situations weren't meant to offend in this commercial just like the situations in RE5.
Point being, we just have some people who take advantage of situations to earn publicity and/or money.
Exactly what I thought. People need to stop thinking because something is representing a demographic doing a certain thing, it doesn't mean that that is all they do, or that they are the only ones that do it. It was like when mafia 2 was coming out, Italian interest groups were complaining about the fact that the game was about an Italian mob.Sparrow said:
Offensive? No.
Horribly tacky and out of place? Yes.
The only thing that saves it from being offensive is that it's obviously parodying the 50s ads that were blatantly sexist.
It's just doing it so bloody awfully.
Oh: By the way, Sheila's Wheels. And every advert that shows dumb man and pretty wife.
Horribly tacky and out of place? Yes.
The only thing that saves it from being offensive is that it's obviously parodying the 50s ads that were blatantly sexist.
It's just doing it so bloody awfully.
Oh: By the way, Sheila's Wheels. And every advert that shows dumb man and pretty wife.
Thats what I'm thinking, with plain boring, poorly animated, unfunny, and week voice acting. As for sexism, the female character is nagging, but gives up her opinions when you buy her things. "I was mad that we don't spend enough time together, then you bought an expensive dinner so I don't care" thats the worst of it I think, other then its terrible production values. There are far more sexist ads out there though, ones that don't get called out as much.Rebellious_Gate said:
lol best add ever (JK) I don't think it that bad its not like he slapped her and yelled at her to make him a sandwich. All I am try to say is it's not that bad.
It doesn't really seem all that offensive to me, but I'm male, so maybe I'm looking at it from the wrong side of the fence.
so... given the reaction to this am I safe to say we will never see a black man in a KFC ad ever again? Cause you know, it would be a black guy eating KFC, so that's racist sterotypes.
And all those cleaning product ads, no more women allowed in them right? cause its showing a woman cleaning and that's sexist?
ESPECIALLY sexist if its clearly a blatant parody. So no more of those either?
amirite guize?
And all those cleaning product ads, no more women allowed in them right? cause its showing a woman cleaning and that's sexist?
ESPECIALLY sexist if its clearly a blatant parody. So no more of those either?
amirite guize?
I think I know what you're saying, it's trying to satirise 50's gender roles, but fails to go far enough and just ends up alienating everyone.Lolth17 said:
This is what the ad should have been like:
I wouldn't call this ad sexist. It's tasteless and poorly implemented, but not sexist.
Except that isn't true. You're comparing an individual company's actions to systematic, government-sponsored discrimination, first of all. This is exactly the sort of overreaction I'm talking about. Even if you qualify your statement by saying that it's nowhere near the same level, you are still making that comparison instead of something closer to scale.Deathninja19 said:
My second problem with that statement is the assertion that if people are offended by something, there is automatically a problem. EVERYTHING is offensive to some people, no matter what. PETA is offended that some people eat meat. Jack Thompson is offended by violent video games. Neither of these things constitutes a problem, and is simply the result of a few wackos trying to impose their views on everyone. End of the day, a mildly insensitive advertising campaign is something that does not need to be addressed because it isn't a real problem, and the vast majority of people, even if they don't like it, don't see it as worth complaining about or trying to change. This simply doesn't matter.