I expect this game to be shot down faster than a 1900-era plane attempting to bring a nuke into US soil.
Seriously though, I don't get it. Maybe it's because I haven't seen the film, but I don't understand what the game will have in common with it. Choosing your own fears sounds cool and innovative, but what does that have to do with the film? Is it going to be loosly tied to the plot or something?
I think this game would have a better chance at success if it wasn't made after the movie.
Edit: I think I get it now. However, I am not interested in seeing someone cut their clitoris off, if that truly is what happens in the film.