Sony Boss Says Industry Has A Confidentiality Problem

AceDiamond

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Jul 7, 2008
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Wait, Jack Tretton says something that isn't stupid?

Suffice it to say he's pretty much right. Confidentiality is a problem, and yet enforcing it is a bigger problem. Example: Insomniac Games right now has their secrets of PS3 development online for free for anyone to view. What happens if someone decides that should now be withheld? You can't close pandora's box after it's been opened, after all.
 

Dectilon

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Sep 20, 2007
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Yeah, it does have a confidentiality problem. It keeps too much crap confidential! What do I care if I come to know of a game ahead of time? It's how it plays when it's released that matters. Leaked trailers, leaked titles, who cares? Movies can be announced years in advance and just drift to the background until they're close to being finished.
 

Alex_P

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Mar 27, 2008
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A culture of hype or a culture of secrecy -- pick one, Sony; you can't have both.

An industry that loves tantalizing previews and triumphant grand revelations is going to inspire the same feelings in its workers.

-- Alex
 

Alex_P

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Mar 27, 2008
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Khell_Sennet said:
You can hire new programmers, you can't remove a torrent once seeded online.
Completely replacing your development staff part-way through a project means months spent just scrambling to get back to where you were before. In gaming, a year of schedule slippage really is blowing up Alderaan. If there's another leak and another reset after the first one, you'll just have to scrap the whole project because it'll be worthless by the time it's actually released.

-- Alex
 

Jumplion

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Alex_P said:
A culture of hype or a culture of secrecy -- pick one, Sony; you can't have both.

An industry that loves tantalizing previews and triumphant grand revelations is going to inspire the same feelings in its workers.

-- Alex
Previews and hands-on demos are different from leaks and torrents. The least you could do is stop the leaks from happening inside the company itself.
 

Alex_P

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Mar 27, 2008
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Jumplion said:
Previews and hands-on demos are different from leaks and torrents. The least you could do is stop the leaks from happening inside the company itself.
Well, duh, previews and demos are official.

But an industry that's all about E3 grandstanding and release-day blowouts and endlessly encourages consumers to get really excited about that stuff is inevitably going to create a situation where people get immense psychological validation from leaking the news a few days ahead of schedule to kick-start the hype tornado. You created the source of that psychological validation in the first place.

-- Alex
 

edgeofblade

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Khell_Sennet said:
edgeofblade said:
But if Grand Moff Tarkin here wants to blow up a few planets with some "mass firings", be my guest. It's your game co.s funeral.
I don't know how much you know about business or law, Edge. Your profile is a blank slate and you are new here. I don't know if I'm talking to an adult with thirty years experience in the business world, or a teenager with no real clue on how things work. Forgive me, then, if what I say tends to assume you know jack squat about the way things work.

Non-Disclosure Agreements (NDAs) are contracts between two parties, where Party A is placing Party B in a position where Party B will be privy to confidential information which, if made public, could damage a Party A. By signing the NDA, Party B is agreeing that what they learn will be kept confidential, and should they fail in that, can be held accountable for whatever damages were specified in the NDA.

In layman's terms, that means you sign an agreement not to reveal confidential items, and if you break that contract, (depending on the wording of the NDA) you can be accountable for any lost profits, incurred expenses, or legal fees that arise from your breach in contract. By leaking a game you are being paid to work on, you can quite easily be responsible for compensating that company for the entire development cost and/or the expected sales volume of the product. That's no small potatoes there. All of that, is already in place and legally binding, and if any company finds someone breaching their NDA, they can and will do this to the offender.

The only radical aspect I suggested, is firing the team and canceling/shelving the project, if the culprit cannot be identified. From a business perspective, it's not exactly like blowing up Alderaan. You have a team of workers who are responsible for the creation and protection of a project worth millions of dollars. If someone on that team is working against the company, you MUST take action. If you can't figure out who, then it is (again, from a business perspective) safer and preferable to fire everyone who could have possibly caused the leak, than to risk leaving them in a position to do further damage. You can hire new programmers, you can't remove a torrent once seeded online.

If this were defense contractor projects, not video games, a breach of an NDA can be considered treason, and punishable by death. Programmers get off easy compared to this.
-26
-masters of science in information technology
-work for a the IT department of a Fortune 500
-just finished 1 yr experience in leadership program
-you are forgiven.

Just because you can push the big red button and obliterate your target does not mean you can handle the fallout from that nuking. Are you going to keep firing nukes at your ever growing problems that never get solved?

What about your reputation as a company? Do you think consumers are going to appreciate a company who leaks information... giving the consumers EXACTLY what they want... and then fires an entire development team... in a recession no less? That's a recipe for a boycott fiasco. That would reach mainstream news. Your company would be publicly derided in the evening news and the biz channels. You would also probably have a ton of wrongful termination suits... valid or not... with public opinion on their side. In other words, whip yourself up a perfect storm of litigation, liability, and public image suicide and see how well that company of yours survives.

If...and only if...you can nail down the culprit that released your code, sure... out the door in a heartbeat and ruin that person for being a party to theft... not because of an NDA. But for heaven's sake, don't can the entire team just to make a point.

And it's not a defense contractor. It's a video game company. No one is going to die because Sony didn't get to be the first one to break the news of the PSP Go...

As to the confidentiality leeching all the megaton announcements from Sony... it's a simple matter of economics. Restrict the flow of information; increase the demand for that information. Sites like Kotaku, Joystiq, and Escapist monetize that information.

Welcome to the black market.

The point is, there is a wide gulf between what you CAN do and what you SHOULD do.
 

Drakulla

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May 19, 2009
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If Sony didn't want their business to get out, they should have been more secretive about it.
 

The Shade

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Mar 20, 2008
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Is it just me? Or does Sony suffer from leakages far more than Nintendo or Microsoft?
 

obisean

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Feb 3, 2009
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CantFaketheFunk said:
Sony Boss Says Industry Has A Confidentiality Problem

He also said that people with no financial stake in the matter should stop telling Sony to lower the price on the PS3 already, but c'mon, who really cares what he has to say? We all know they're going to lower the price. I mean, it came from a leak. It must be true!

(VG247 [http://www.vg247.com/2009/06/12/tretton-people-don%E2%80%99t-respect-confidentiality-in-this-industry/])

Permalink
What a stupid thing to say. The people buying your systems ARE your financial team. If the people are demanding a lower price on something, and those people are a decent majority, you lower the fucking price on it. It's not the company that sets the price, it's what the customer is willing to pay that sets the price. Right?..............Right?

I can honestly say that if the PS3 wasn't so damn expensive, I'd more than likely buy one. Not to mention the fact that I get the same exact games on 360, except for a given few. At this moment in time the PS3 doesn't look better, doesn't play better, and doesn't clean my house better. So there is no sense in me throwing down an extra 400-500 dollars on top of what I already did for my 360 at launch. If the price was 300-400, I may consider it.
 

Simalacrum

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Apr 17, 2008
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I reckon he should have said "stop f**cking leaking our news, you bastards", cause that would have ACTUALLY got the point across :p