Terminate421 said:
The only time I don't care to see an ad is at this screen:
You know, the screen where nothing is happening while the map loads?
So long as it doesn't happen when I am pinned down in the middle of a sniper zone, I could give less of a shit. I could imagine the irony when Pepsi is advertised while I am drinking my coke.
Though I also wouldn't care if there was a pepsi billboard stopping Tank Rounds from hitting me.
The problem with that is the developers then have a conflict of interest to make loading times shorter as they will get less ad money. There will be incentive (usually applied by the Publishers) to make more loading times and do NOTHING to make them shorter. The ads with be obnoxious, they will make noises, they will be TOTALLY irrelevant like selling dish washing maintenance to someone playing a first person shooter.
You have to be careful monetising games.
You may think free-to-play gives incentive to sell over-powered game breaking weapons but that is contrary to their objective and that is to get as many people as technologically possible to download the game and play it and keep them hooked. That will not work if they are being constantly killed by rich players who bought OP guns. No, You sell them EVERYTHING about the game except what interferes with players to play fair games against each other. That means no to OP weapons AND no to premium map packs. But anything else from cosmetic, convenience, mod-options, re-play, etc can be sold or earned slowly.
Games are in a POOR position to advertise as they don't really know ANYTHING about their player.
Google is in a good position to make money off advertising as it does a good job both as guessing their interests based on their searches and also on tracking individual users. This is why Google stock exploded when it went on the stock market, their strategy of making money made sense.
But getting someone to log onto a game doesn't say anything about them except they like this game. So don't both trying to open them up to advertisers who will try to sell them ANYTHING! instead take what you know: they like this game enough to play it and sell them stuff TO DO WITH THE GAME! Sell merchandise, sell a single-player campaign episodically, sell server storage for their replays, sell item slots, hats, weapons customisations (that other players can see), tag customisation, etc