04whim said:
But on topic, I can see this work, if and only if, they bring down the price of new games quite drastically. If they had sold Assassin's Creed 3 for new, for a reasonable price I would have bought it new. It's not the used game market hurting their income, it's their own overcharging greed.
The Extra Credits guys did something on this once. Basically a game shouldn't be sold as a fully priced unit, instead it would be made up of a cheaper core, with the rest as unlockable extras.
For example take Black Ops 2. It has 3 parts - campaign, zombies, multiplayer.
Most people don't play all 3, they usually only play 1 or 2. So release a game with only a small part unlocked and allow players to pay to unlock the rest of the content already on the disc.
So lets say you sell a disk for $20 that has the first half of the campaign, a 10 game multiplayer demo and a 30 minute zombie trial unlocked. After that you can pay:
$15 for the rest of the campaign (and maybe unlock extra features like the weapon loadout customisation option)
$15 for unlimited multiplayer
$10 for unlimited zombies
Game still costs $60 for the whole package but only if you want it all so it's a better deal for players.
It also has the advantage of the developers getting more money. A physical copy sold in a store means developers only get around 50% (according to EC) as the store gets a cut, so they only get $30 out of each game. If they now sell $20 games and tell players to go buy unlock codes directly from their website they get all of the money from those code sales. So if a player buys all the unlocks the company has got $50 dollars out of the game instead of $30.
They can also use this to reward players, if you unlock all three you get a new bonus mission, a new multiplayer weapon/skin/badge or a new zombie map (maybe let the player choose). Little incentives to encourage a player to pay 'full' price for the game out of choice rather than necessity.
Only problem is it could discourage stores from selling games as they're making less off their cut of the sales, meaning they have to rely on preowned copies, which are now worth less as well as they have to go below a much lower threshold to stop players just buying new and reducing how much of a share they get.