So it pretty much makes a boxed game equivalent to buying it from somewhere like Steam, if they tie it to your account ID. I guess that's not woefully terrible, though it would be a shame to see the used market go away if this were to ever really take off (which i still doubt it will). I just wish the game publishers and such would target places like Gamestop that aren't giving them the profit from a used sale. It's that kind of practice that wouldn't hurt the consumer, and would get these developers the profits they need to deal with the ridiculously high production costs they go and put on themselves.