A lot of people are knocking it for being 'only' 32%. Some of the Trappist ales I drink are only 6.6%, my favourite, Duvel, is 8.5%, but the way it hits is amazing. You know you've had a session. Even in my heavy drinking days, 6 bottles was enough to get the job well and truly done! Beer kicks differently to spirits.
32% for an ale is truly huge, and if I could stomach the price, I'd go for it. Quite how they came up with the price of £30 a bottle is beyond me, maybe they just pulled it out of a hat!