DRD 1812 said:
Fair enough, it is HIS column after all and Bob can do what he wants with it, but I'll still refute that this edition had value. I just don't see the point in saying something when you either expect most of your audience to agree with you (or at least be on the same page as you) or when you know those that "need to hear the message most" probably won't.
You see Bob has a lot of other columns/videos where he plays against both of those. Sometimes he educates people about something they probably have no idea about or he takes a contrary opinion to the audience that already exists here and makes a commentary. This specific column feels like it speaks to no one.
As for your second point, again, sure. There are plenty of intelligent people who simply don't care about such things. I like some stupid movies myself (and I'm, like, WAY smart), but I generally figure that kind of person doesn't enter into arguments like this. They make a conscious effort to enjoy or lampoon something and thus are not the idiot-masses or the elite. They're just people.
I would argue that the value lies in pointing out what's wrong with the stereotypes that are portrayed in most films. I would argue that if it weren't for you having a point in saying:
"I just don't see the point in saying something . . . when you know those that "need to hear the message most" probably won't." and "This specific column feels like it speaks to no one."
Most of the people (here, at least) are already aware of the issues and stereotypes that are prevalent in Hollywood films, so yes, this particular article seems to lack a bit of focus in who it actually speaks to. I snipped the first part of the first quote because there is quite a lot of merit in openly speaking about things that a vast amount of people agree with you on. Granted, a lot of examples stumble into the black hole of a pitfall that is the business and corporate world, but it's still valid.
The issue really runs much larger and extends out to the three groups you so eloquently identified: The "idiot-masses", the "people", and the "elite". Trying my hardest to not offend anyone from any particular group (I consider myself to be in the second), the first two groups will typically provide large amounts of money to films such as
Transformers,
Pirates of the Caribbean,
Harry Potter, or any number of other highly advertised films because they look like a fun way to kill a few hours, while the third group (and sections of the second group) believe that movies should provide them with some long-lasting worth after the film is actually finished, or at least have some sort of meaningful message told in a unique and stylish manner.
The first group will often not look past the actual content of the film itself after they are done watching. The second group, if they liked the film, might look up the director/producer/composer/actors in the film to see what other projects they've done and keep an eye out on future endeavors. However, in both cases, often what is considered "safe" in Hollywood is what makes the most money, and what makes the most money is what then is created. That's why
The Expendables destroyed
Scott Pilgrim at the box office.
Scott Pilgrim is a movie for the "elite". A fair number from the "people" might like it as well (I did), but it has a very small amount of mass-appeal (though
Scott Pilgrim in particular also stumbles a bit from hinging on being liked by video game/comic book nerds instead of just movie buffs, and also has a shot in the foot for being known as a "hipster" thing).
. . . I'm rambling. I'll shut up now before I get even further off-topic.