I always thought it was a sort of love/hate frustration with him, that yeah, his movies are that bad, but they're interesting enough to talk about, and so close to blockbuster masterpieces if he'd tone his amps down from 11. Let us compare, for academia, the public opinion of M. Bay vs Uwe Boll. Boll doesn't get near the attention Bay gets, but if you ask most people who is worse, Boll will probably get the vote if they remember any of his works. Bay still gets more negative attention, and it's as this video says, but also a bit of it is academic reviews of film school buffs who want credibility and notoriety that are self-publishing just to try to sound like they're professionals with only a semester of film theory and little practical work in their belt.