In terms of maximizing profit, it may work. From a business standpoint it isn't a bad idea. From a reasonable gamer's view though, I don't know...could go either way. Personally I am not much of a DLC person anyways so regardless I likely wouldn't buy the DLC in the first place. As far as the ATV series goes, I love it, first console game past NES I ever played was Offroad Fury 1. DLC for the series makes no difference to me though, I am more into the old school style these games had then the new style.