This is all just ridiculous. Some guy, who's company produces shovelware, complains that his unique IP doesn't sell as well as his companies' licensed games. What? Why should anyone care? Half the stuff on that shelf he was referring to was probably his.
If you're going to make a game about a scorpion and a tarantula, have better selling points than "Voiced by some famous actor you probably don't know" and ""A world of danger and discovery: Infiltrate the gloomy, thorn-filled labyrinth of the Brambles, home to gangs of wolf spiders and vicious black widows...all to reach your final, most dangerous destination: a creepy old gas station on a lonely desert road"
Make your games better and more VISIBLE, and you'll get results. Look at the Big gun commercials. Gears of War, Halo 3, etc. They pushed advertising up the wazoo. They didn't just take out a two page spread in Nintendo Power, they ADVERTISED, and hard. I haven't played Deadly Creatures, because I wasn't sure I'd like it. I've only seen the aforementioned two page spread. Spend money, make money, produce quality games. C'mon THQ, you USED to be cool...