Trying to play catch-up with all of recorded history in order to even out the percentage doesn't seem like a good way of doing it. If you're including a homosexual or trans character in order to "make up for lost time" and "even the playing field", then that's definitely activism, which is what people object to in the first place. That's pretty much an admission of ulterior motives.
I agree that "making up for lost time" is a form of activism, but I don't know if that's what people are objecting to. It seems that for a lot of people, the mere presence of such characters is inherently political, which for me, is rediculous. Also, even if someone wrote a gay character to "make up for lost time," does that affect the quality of that character?
Also, is activism bad? There's this idea of keeping politics out of games, but a lot of the time it comes off as "keep politics (that I don't like) out of games." The people who complained about the politics of Tonight We Riot probably aren't the same people who complained about the politics of Call of Duty.
So what do we call it when a creative work is deliberately targeted at a specific demographic?
This definitely happens, and definitely needs to be called something, if, for no other reason, then for the sake of brevity.
I'm not using "pandering" like a dirty word. Is that what you object to?
Pandering, at least to me, carries negative connotations. To quote a dictionary, pandering is "to cater to the lower tastes and desires of others or exploit their weaknesses."
By your definition, pandering is catering to a specific demographic. That's not an unreasonable definition. The problem (for me) is that by that definition, everything is pandering. Sesame Street panders to children. James Bond panders to men. My Little Pony panders to little girls. Transformers panders to little boys. Last of Us panders to lesbians. Black Panther panders to black people. Lord of the Rings panders to white people. By this definition, it would be easier to list something that doesn't pander than to list every piece of media that does.
Pandering, for me, is more in the execution/presentation of a work, than by who a work is targeted at. And that's admittedly subjective, because if I call something pandering, others may disagree.
Having a big gay kiss front and center is not a side thing.
Bill from TLoU1 is a side thing.
The kiss in the DLC was a side thing, since it was DLC.
Tracer's sexuality, and any other characteristics from the Overwatch characters, are side things.
You can't measure this by counting the number of trailers, or by calculating an average based on the total number of scenes across all the trailers. That's not how marketing works. Marketing can take a minor plot point and blow it up so that it APPEARS as something major, and vice versa. Marketing can pull a bait-and-switch and make you think the work is about something else entirely.
By making this scene the focal point, they're making a statement. That's why everyone is still talking about it, because their statement was heard. This isn't some irrelevant detail that needed to be captured by walking through the trailer frame by frame, like some Marvel easter-egg. This was front and center.
No, it's not a side thing. By any means. This wasn't marketed as a side thing.
Okay. Let's take this as writ. I'm still dubious, because it isn't the only LoU2 trailer, and it wasn't the first, and it wasn't the last. Here's the questions that I'm still compelled to ask:
1) If Ellie had kissed a boy, would the trailer have generated as much controversy?
2) What is the statement?
3) If the statement is "this game has gay characters in it," then why is this a statement that's still so controversial?
I'll even grant you that Naughty Dog could have released the trailer to make a statement. That they knew it would stew up controversy. The question is, why? Why is it, that in 2018 (when the trailer was released, I think), that this is the kind of thing that triggers so many people?
Nobody has real data on this anyway, it's just a hunch. My point is that the reasons why some female characters are better-liked than others is probably not as simple as "bigotry!", that's all.
I do agree there, and it's a problem. The well's poisoned, and I don't think it can be un-poisoned for quite awhile.
Problem is that biggotry exists. To use an anecdote, there's Rose Tico from Last Jedi. Now, I didn't like Rose as a character much. A lot of other people didn't either. But I was astounded that so many people disliked Rose so much that they harassed Kelly Marie Tran off Twitter for it, and edited Rose's Wookiepedia page, calling Rose, among other things, a "*****" (despite the fact that Tran is Vietnamese, but bigots aren't always intelligent). So this left me in the bizzare position of wanting Rose to have a strong role in Rise of Skywalker. Not because I liked her character (which again, I didn't), but because I was afraid that her not being in the role would be seen as caving in to the mob. In the end, Rose is literally pushed to the sidelines, and while that's fairly minor compared to the range of issues the film has, it did make me feel uneasy. But on the other hand, we've recently had articles criticizing the sequel trilogy for Finn not being black enough (as in, not directly engaging with issues that exist in the real world), and I was like "huh?"
It's a weird world, where the accusation of bigotry can be used to shut down criticism, whereas those making the criticism can also deny that bigotry doesn't exist elsewhere.