Well, this is another thing that makes me lose respect for Ubisoft. To be honest I think a big part of the problem with all censorship stuff is that the game industry itself is unwilling to fight for it's own rights as a medium. It seems to expect the same kinds of protections and respect for it's rights as a medium without having to fight the battles that TV, and movies have had to over the years to get to where they are now.
Let's be honest, that game has absolutly nothing (even going by the trailer) that goes beyond an "R" rating unless it requires someone to literally penetrate bodily orfices with the wiimote. That means that it's permissible with an "M" rating if nothing else, and truthfully people seriously underestimate what is allowed with the PG/PG-13 or "T" rating
in most cases.
What Ubisoft should be doing is instead of saying "we are going to not even try, and hide under our beds" is to walk into the ESRB say "this is the game content, this is what precedent says it should be rated" if the ESRB doesn't agree, or tries to put pressure on stores to not carry a game without an ESRB rating, then they need to sue. There have been all kinds of battles through the years that have been very similar to this over movies, which
has lead to the current state of affairs.
Of course the bottom line is that Ubisoft, like other game companies, does not want to spend the money to do what needs to be done. It would rather back down, and wait for someone else to fight the battles. This is why I have so little respect for the game industry, I mean it has no real problem with taking our money as consumers, but is unwilling to fight to provide the products we want to buy. Not to mention totally overlooking the long term profits to be made by fighting for a proper rating system and being able to produce over the top games for those who want to buy them. They are largely concerned about what it's going to cost right now, and whether the costs involved in fighting for it will make the one product in question profitable. They win the battle here, and with all the off-color wii-jokes out there already, things like "We Dare" could become the next "Guitar Hero" type party game. Honestly I could see this going over pretty well in the collegiate party crowd with the "frat boy" mentality.