Longstreet said:
man, i seriously wonder who the hell runs sales predictions at EA.
I probably said this before, but ill say it again; i predict major financial problems for EA this year.
I can't tell where the problem actually started. Did they actually forecast over 5 million copies? I think the first two games have only reached the 5 million mark combined.
I don't konw if I can really blame the forecaster that much. Had Dead Space 3 been another horror game like its predecessors then it might have done that well... might have. I don't know where they get double previous game sales but whether or not they are to blame is really depends on what the forecaster said.
If they said, we MAY sell 5 million copies and then the rest of the managers rolled out s budget that required all that then it isn't their fault at all. If they forecasted 6 or 7 million copies then the EA managers may not have been so wrong in their actions of budgetary decisions. Either way, it is the managers' role to review forecasting data and methodology and decide how reliable it is. Every business knows that forecasting is part guess work.
Even so, it's a combination of three groups not fully understanding the other. There's the product design team that drastically changed the game's direction (e.g. Making Nightmare on Elm Street an action movie with no horror. Horror fans won't buy it when they know it isn't horror and non-horror fans don't even pay attention to horror film ads anyways), the forecasters based their numbers on the premise that the game is at least in the same genre of gaming, it wasn't, and the managers signing off on the budget were apparently not looking at the whole picture like they're paid to do.
What you really need to find out is who signed off on the tremendous budgets for various departments (especially who spends such ridiculous amounts on marketing, a big budget and an insanely huge budget are two different things) and who signed off on the idea of converting a horror IP in to action. Those two people or groups need to be reevaluated.