Visceral Proves Your Mom Hates Dead Space 2

[moosek]

This ad campaign sucks. Yeah, my mom is not gonna like it. She doesn't play games and she does doesn't like the Aliens franchise.

 

[Dowhax]

If this was purely a viral ad campaign I wouldn't be saying anything but a Dead Space 2 and yesterday on national television, if I'm not mistaken during the NFL playoffs. That's not the time or place for this type of ad.

That's funny, does anyone remember last years or the year befores commercials for the super bowl? If I recall, and I'm right, they played one of, if not, the first Go Daddy commercial. So basically, it doesn't matter what the content is, as long as it gets the message across.

About the ad, it's directed to viewers who don't have to ask their parents for games. Which means for people who are at the appropriate level to have a job/are mature enough to play a game like this. Basically saying, it's telling younger viewers to screw off and don't play mature games. Especially to the ones that: sing, have high pitched voices, and talk all the whole time (I'm sure they don't want their multiplayer games to be full of pre-pubescent children.

I'm not saying all kids are like this, but still...those few that aren't annoying lucky to not be the same as their fellow peers.

Also on another note, I thought the lady with the blue shirt was kinda funny except I felt said when she said she'll have nightmares. But I loved the black lady, all she wants is her gold!

 

[Reaper195]

Oh Christ that was funny. Would love to see how mothers from the rest of the world would react, and how many of them can tell the difference between a "dangerous, mind-numbing, mind-altering weapon", and a FUCKING VIDEO GAME!

 

[r0binh00d]

These guys...are possibly the greatest trolls I have ever seen...except Valve.

I agree that was one excellent peice of marketing. I'm going to show my mum the trailer when I see her next XD

That aside, can you explain the valve troll comment? I'm not sure what you mean unless you're talking about how they waved the halflife3 carrot 3 years ago and forgot about it

 

[Paksenarrion]

Am I the only one who would feel immature playing this game now? Like I'm just doing it to spite my parents? It makes me feel like some preteen who tries to be edgy just to get a rise out of people.

Seriously. I'm not sure which is worse, an adult game marketed to be edgy, or a certain prequel trilogy supposedly marketed to kids, but involves:

decapitation
boring political dialogue
kidnapping
rape and torture
genocide

They should let George Lucas market Dead Space 2; it would open the game up to children.

 

[TriggerHappyAngel]

"I don't see how this could be fun"

- Is my mom's standard reaction to violent games

 

[Kyogissun]

Honestly, I fucking love this marketing stunt. It amuses me, really. It's just so ridiculous that these women are genuinely responding like that. Anyone who isn't amused by this really should just sit back and take a chill pill.

My mother, of course, found it quite amusing. Most of that shit doesn't bother her (albeit she covers her eyes sometimes during horror movies) so it was entertaining at least.

Am I the only one who would feel immature playing this game now? Like I'm just doing it to spite my parents? It makes me feel like some preteen who tries to be edgy just to get a rise out of people.

Not really, the game for that would probably be more like GTA IV or a Leisure Suit Larry game tbh.

This campaign makes me less likely to buy Dead Space 2. I thought Dead Space was alright, somewhat atmospheric if a little cliched, and not quite scary so much as jumpy. But I still liked it.

So, my expectations for Dead Space 2 are: keep the atmosphere, purge the cliches, make the story as psychologically satisfying and maybe even get some real scary in there. And what do they advertise? Blood, vomit, flamethrowers and jetpacks. That's like asking an eight year old how to make the original Terminator film better. "Um. More explosions, more robots, less talking and boobies!" Sure, it sounds good at first, but it would make a terrible movie wouldn't it?

...Except this ISN'T the case. Did you even play the demo? It gave a nice, albeit small, chunk of Isaac's mental deterioration, showed that the hauntingly empty atmosphere was still strong as ever, that the necromorphs are more scary and fierce looking than ever and that the tense moments are being cranked up.

Honestly, if I want 'UNSETTLING' creepiness, I'll go play F.E.A.R. and if I want a 'OH FUCK I AM SO FUCKING SCREWED!!!' moments, I'm gonna play dead space.

I've got my CE half of the way payed off and I'm gonna pay off the rest this weekend and pick it up at midnight on monday. I'm definitely psyched for this. Maybe not as much as Pokemon Black but close to it.

 

[The3rdEye]

The games' an 18. If you're old enough to play it, you're old enough not to need your mother's approval to do so ... if they expect that to sell the game, their target audience clearly aren't old enough to play the damn thing.

Pretty much this. SHOULD my mother like it? But more importantly, should I care that my mother doesn't like it? Such shock or should I say shlock advertising is insulting to me as a gamer and even moreso if they're actually aiming it at people who meet the suggested age group for an "M" game. It would be different if the game's entire goal was to gross you out or was meant to capitalize on the gore and spectacle, but that's an approach much more suited to games like Mad World and Bulletstorm. It would be different if there was some kind of tongue-in-cheek humor to it, or it worked up to some kind of witty retort, but it doesn't. It achieves the same effect as having "Your mother hates Dead Space 2" written in plain white text for 2m 25s, which makes me suspicious that if they're pulling these kinds of cheap tricks... the game's going to be shite. Either they know it and are trying to get first day sales, or they're completely blind and are spending more time on advertising than the more pressing issues that are oozing out of their game like so much fecal matter. (Granted this is a sequel, so it's less about making something good and more about refraining from f*cking up what was already good, so they better be nailing the execution of the other elements of the gameplay and mechanics to justify this kind of ad)

TLR- If you need this sort of "Be a rebel, play our game! Society, not even your MOTHER will approve" cheap advertising, then I don't care who you are or what the game is; It's a cheap tactic, it's in poor taste, it causes trouble for the industry because more likely than not you're going to piss off some right-wing nutjob, and more importantly it has nothing to do with the game. AT ALL. I hope someone at Visceral gets slammed in the reproductives with a crate of Dead Space 2 for this ad ever seeing the light of day.

STLR - Dead Space 2. It's a game, your mother wouldn't approve.
[small] PSP It's a nut you can play outside.[/small]

 

[Dowhax]

The games' an 18. If you're old enough to play it, you're old enough not to need your mother's approval to do so ... if they expect that to sell the game, their target audience clearly aren't old enough to play the damn thing.

Pretty much this. SHOULD my mother like it? But more importantly, should I care that my mother doesn't like it? Such shock or should I say shlock advertising is insulting to me as a gamer and even moreso if they're actually aiming it at people who meet the suggested age group for an "M" game. It would be different if the game's entire goal was to gross you out or was meant to capitalize on the gore and spectacle, but that's an approach much more suited to games like Mad World and Bulletstorm. It would be different if there was some kind of tongue-in-cheek humor to it, or it worked up to some kind of witty retort, but it doesn't. It achieves the same effect as having "Your mother hates Dead Space 2" written in plain white text for 2m 25s, which makes me suspicious that if they're pulling these kinds of cheap tricks... the game's going to be shite. Either they know it and are trying to get first day sales, or they're completely blind and are spending more time on advertising than the more pressing issues that are oozing out of their game like so much fecal matter. (Granted this is a sequel, so it's less about making something good and more about refraining from f*cking up what was already good, so they better be nailing the execution of the other elements of the gameplay and mechanics to justify this kind of ad)

TLR- If you need this sort of "Be a rebel, play our game! Society, not even your MOTHER will approve" cheap advertising, then I don't care who you are or what the game is; It's a cheap tactic, it's in poor taste, it causes trouble for the industry because more likely than not you're going to piss off some right-wing nutjob, and more importantly it has nothing to do with the game. AT ALL. I hope someone at Visceral gets slammed in the reproductives with a crate of Dead Space 2 for this ad ever seeing the light of day.

STLR - Dead Space 2. It's a game, your mother wouldn't approve.
[small] PSP It's a nut you can play outside.[/small]

That's the point, targeted audience don't need their parent's say.

And how is the ad not about DS2? They show game footage (which is the main reason), with comedy on the side.

 

[imnot]

A demonic weapon, sounds awsome.

 

[Russian_Assassin]

Again, if these people were shown a REALLY scary game, they would vomit their brains out! I would love to see their reactions though :3

 

[Mr. Socky]

My mother would hate this, but my mom hates every video game in existence. Unless it's on Facebook, anyway.

...and I've never wanted to buy Dead Space 2 so much.

 

[themilo504]

well ea there goes my money you yust ruined any chance that i while ever EVER buy this game.
i will only buy it if i die if i do not.atleast you admit that the people you want to buy dead space 2 are kids and teenagers.well i speak as a teenager and your intended audience you yust set back the gaming industy with this video atleast 10 years so THANKS and have a nice day.

 

[notsosavagemessiah]

I'D SAY DEMONIC INFLUENCE IS GETTING PRETTY LIMITED IF THEY'RE RESORTING TO VIDEO GAMES AS WEAPONS. GODDAMN THAT ***** MADE ME ANGRY. WHAT THE FUCK IS WRONG WITH THESE PEOPLE?

 

[Ericb]

The history of stupid ideas is long, bloody and without end.

This is just another pebble in the cracks between it's paving stones.

Yes, but a damn pointy one.

Anything other than that, I think has been better spoken before:

I love Dead Space and I am dying to get my hands on Dead Space 2 when it comes out on the 25th. BUT as a person who wants to see games be elevated to the level of art rather than toys, I hate this approach to advertising the game.

(...)

This Commercial also hints that they are targeting children even though it is an M rated game. It makes the game industry look like it's TRYING to get around the rating system and target an audience that shouldn't be playing the game in the first place.

(...)

Dead Space is an adult game and the real target audience doesn't care about what their mum has to say about it. This puts a blemish on everything video games are trying to achieve in our culture. Can you blame our legislators for wanting to make laws against stuff like this?

(...)

I get why some people here support this because it's funny, I'm not saying it isn't but you have to think of the state of the video game industry before you do something like this. This is the kind of thing that makes gamers look immature, like they get off on killing things, and ultimately I think we'll see a drop in sales of M rated games if not all games as a result.

Honestly, I had fun with the first game even while thinking the dialogue and overall plot weren't that interesting.

I enjoyed it enough to look forward to the sequel, but after this imbecile marketing move, I refuse to give them any of my money.

I'm sorry for the developers who worked hard at it but I cannot give my hard earned money knowing even a penny of it will fall in the pockets of a marketing department who thought this was in no way damaging to the game industry or even themselves.

Attention graber it was, but there is indeed such a thing as bad publicity. Not just for them in this case, which only made it far worse.

 

[Nifarious]

LOVE THIS!
My mom can't play, but she gets why I do.
It's so refreshing to see what this is to untrained eyes.

 

[Nifarious]

and god, you kids need to take some prozac and figure out that this is just a joke. Setting back the industry 10 years? wtf? Since when do 'cool' things say buy this, your parents will hate it? It takes the silly trope and makes fun of it, nothing more.

Seriously, the only thing setting back the industry is people who cannot read humor just how these moms cannot read horror.