Neonsilver said:
While it's rather disappointing how some fans have acted when they didn't get the sauce. However the fault clearly lies with McDonalds for making this a one day event and only selling a very limited amount of the sauce.
It isn't hard to imagine that pretty much every rick and morty fan would go to McDonalds, just to try out the sauce to see if it's really that good.
McDonalds probably based the amount of sauce they sold on how much of an individual sauce the sell on average per day. They should have made this event a month or a week, at least then the restaurants could tell the customers that they have more on another day and not everyone would have to come to a restaurant on the same day.
Whoever planed that event wasn't very competent. Combine that with a large group where the people will push each other to more extreme behavior and this debacle couldn't play out in a different manner.
I looked up the riots for Nintendo over Classic NES unavailability. I didn't find any info.
Riots for Burning Man 2017 selling out in 35 minutes? None.
The reason why most people aren't pointing out at McDonald's now is because companies fail us in other ways often. Is it a wonderful experience? Hell no. But we don't riots over these things. My little cousin wanted a Classic NES badly and I wanted to get one for her and I couldn't. She didn't rip her living room apart. We got some sorbet, I apologized, and she was bummed for a few days. I was heart broken.
And we moved on.
Again, I think this was a marketing ploy by McDonald's. To test the waters to see if anyone was really interested. As much as catering to fans sounds like a great idea when you are a fan, McDonald's had no way of knowing the out pouring would be this huge. Yeah, there are devoted fans to this show, but I don't think anyone in a McDonald's thinktank would believe that there would be Canada to America
Border Crossings to get a bite of sauce.
They probably didn't want to produce a whole bunch of sauce that might not have been asked for. McDonald's doesn't see us as people they should care for. They are a corporation. They see things in terms of making money and losing money. And having a whole bunch of sauce that no one is buying is firmly in the losing money category. Now they know the demand. And they already went to phase two saying it will happen again. And much like the NES classic, people will pounce on it harder than this time, driving up their sales. Reprehensible, certainly. But they are a business. Not a moral center.
Again, I don't find their tactics laudable. But this is a business practice happening all over the world constantly. While this is love to you and your fellow fans, this is business for them... and somewhat insanity to us on the fringes. Because yes, we all had these moments. When the iphone riots happened in China some years ago, I equally thought they were unhinged... as it is a phone. Riots or civil unrest over commercial items is mind boggling.
And I'm sorry... to me, it is hard to imagine that every Rick and Morty fan
would go to McDonald's over a sauce. I don't eat McDonalds. Most of my family and friends do not. Frankly, McDonald's sales have been declining in the US for most of this year [http://money.cnn.com/2015/07/23/investing/mcdonalds-earnings-sales-down/index.html], a trend that's been happening for several years now. The more and more that people are less interested in McDonalds, the more it bleeds out of my consciousness.
And personally, I do not allow my interests to dictate where I'm going to eat as much as other people, it seems. McDonald's could have a Krav Maga day and I wouldn't eat there. They could have Street Fighter 3 third strike tournaments and I wouldn't be compelled to eat there. No disrespect to Rick and Morty fans, but not everyone eats or chooses to spend money at a place where there's a callout to their personal fandom. That's why testing the waters (if that's the case) was a great idea for McDonalds because they got a ton of publicity, albeit not all good, and created
even more demand when they roll out with it later.
They now created a model for at least a revenue jolt any time they think sales are lower than usual. "Multiverse sauce is back at McDonald's for a limited time!".
Anyway, business decisions aside, it's sauce. From a bad fast food place. Disappointment aside (and yes McDonalds deserves blame for manufacturing disappointment), the actions that the collective of fans chose which made police presence needed in several states is an overreaction. And there's no talking out of that.
Because it's a sauce. From a bad fast food 'restaurant'. That a cartoon character referenced.