This piece of news made me raise my eyebrows:
EA Sports football series will no longer be called FIFA, but EA Sports FC.
Basically FIFA wanted double the money for EA to use their name (150 M$ per year) and demanded they use the FIFA brand on more products. EA said no.
I honestly have no idea what will come of this, or what this is about. I don't know if FIFA intends to approach another developer (or if they have one in house already) and wanted to make the price too steep for EA to consider or if EA will be able to maintain their established audience when they lose the name. Occam's razor suggests that it is a matter of greed on both ends, but nevertheless this is the end of an era.
EA Sports football series will no longer be called FIFA, but EA Sports FC.
Basically FIFA wanted double the money for EA to use their name (150 M$ per year) and demanded they use the FIFA brand on more products. EA said no.
I honestly have no idea what will come of this, or what this is about. I don't know if FIFA intends to approach another developer (or if they have one in house already) and wanted to make the price too steep for EA to consider or if EA will be able to maintain their established audience when they lose the name. Occam's razor suggests that it is a matter of greed on both ends, but nevertheless this is the end of an era.