DLC by it's nature is supposed to be additional content you purchuse for a successful game. Stuff that is already on the disc is material they are locking out to try and get more money out of you. As a result I oppose it.
That said, the big issue here is that people keep paying money for this kind of thing which hardly discourages the gaming industry which figures that it can ignore the complaints as long as the money keeps rolling in.
The bottom line is that simply knowing that you paid $60 for a game and are being held up for more stuff that was already on the disc you paid for burns, how much content is there is irrelevent.
Overall if they decided to release material later on as pure DLC for a game that was highly successful, that would be differant than what we're seeing here.
That said, the BBB is a private organization and while formal complaints to them is a good start of trying to reform the industry without having to effectively quit gaming "cold turkey" over things like this which everyone does (or quit for a while at least), I do not see what the BBB is going to do against video game companies at the moment, especially as it increasingly goes digital and a lot of the BBB's power is linked to what it can do to physical stores, especially by doing things like putting pressure on middle men.
Right now there is nothing really illegal about what the gaming industry does. As the old saying goes "this is a nation of laws, not of justice" that does not mean that this is how things should remain however. One of the reasons I backed guys like Richard Blumenthal when he was the Connecticut Attorney General was that he seemed interested in getting involved in these kinds of issues, but he's since moved up to a higher level and gotten somewhat derailed from what he once seemed to stand for.
I think given time, and more "younger" people from Generation X getting into power we'll see some shifts away from trying to censor games for content, to actually regulating the activities of gaming companies, limiting what EULAs can demand, and ways that content can be monetized. A big part of what's going on right now is quite simply that the current lawmakers don't have a keen enough understanding of it to properly work on regulating it, and are mostly reacting as scared old men to the changing technology.
I suspect within the next 10-20 years we'll probably see laws laid down mandating that you own everything on a disc you pay for, so thus locking people out of parts a person buys will be illegal, among other things. Of course that doesn't help anyone right now.
