PETA is at least trying to accomplish some good goals, but I have to draw the line somewhere. Sending kids comics that graphically depict animals being killed and marketing a video game along the same lines is where I draw it. I get grossed out easily, so something like this wouldn't appeal to me. Don't get me wrong, I think its great they're trying to cut down on animal abuse, but there are somethings that it's going to be really hard for them to change.
I personally think PETA could be doing more to help relieve the pressure on animal shelters as opposed to turning the world into vegans.