EA Aims to "Broaden" Dead Space Audience

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May 5, 2010
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I love how they bring up marketing and THIS franchise. Are we gonna be seeing "Your Grandma Hates Dead Space 3" ads in the near future?
 

NinjaDeathSlap

Leaf on the wind
Feb 20, 2011
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So there solution to make Dead Space sell more is to remove any sense of originality it has, thus greatly expending the amount of IP's it has to compete with?

Seems legit.
 
Jun 11, 2008
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I hope it goes down after this game I didn't feel Dead Space as in the story of Isaac going beyond a trilogy. I am for more people playing games but I don't like it when EA says appeal to a broader audience.

Although such ridiculous numbers is EA's fault for trying to push the thing into so many other forms of media before the game had achieved a status.
 

weirdee

Swamp Weather Balloon Gas
Apr 11, 2011
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so, in order for this to keep going, our moms will technically have to like this game or ELSE
 

KoudelkaMorgan

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Jul 31, 2009
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I loved Dead Space 1.

I never bothered with the rail shooter, the movies, the comics, etc.

I mostly hated Dead Space 2, and as a result DS3 (combined with what we can glean of their "new direction") fails to interest me.

As far as I'm concerned Isaac died at the end of DS1 and thats that.

Now, what I liked about DS1: It was suspenseful, I liked that the flamethrower didn't work in a vacuum even though it was one of my fav weapons. I liked how silent and tense the sections in a vacuum were and watching my air deplete was crazy.

I liked that the story more or less made complete sense, and had a little twist at the end, unless you were keeping track of the first letter of each chapter for some reason.

Things I liked about DS2: I liked that I had more control in zero G environments, even though it made them less tense. Hated pretty much everything else.

In both games the plasma cutter was easily the best weapon, and I was okay with that. They had pretty sweet flamethrowers though and the big rockdrilling laser thingy was fun d(^_^d)
 

shrekfan246

Not actually a Japanese pop star
May 26, 2011
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j-e-f-f-e-r-s said:
But it was in development for years before they were acquired by EA. If I remember right, they were working on it on/off for something like six years. It was only in the last year of development that they were acquired by EA.

Coincidentally, Dragon Age II had a development period of about a year and a half.
That's why I edited my original post to say "released" after the acquisition. Just because it started development before they were owned by EA doesn't mean it got out of the gate completely free of EA's meddling. And they were technically acquired in October of 2007, DA:O was released in November of 2009.
 

Piorn

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Dec 26, 2007
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Well, there seem to be enough people who like to buy the same stuff over and over again, so you really can't blame businessmen for jumping on the money.
I mean, look at animals. They don't kill because they're evil, it's just nature. The same goes for Businessmen.
 

Tamrin

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Nov 12, 2011
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Andy Chalk said:
"In general we're thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space," he said. "Anything less than that and it becomes quite difficult financially given how expensive it is to make games and market them."
Then stop spending soo much on advertising when it doesn't pay off!


The first Dead Space sold over 2 million copies.


The second sold over... 2 million copies.

EA went balls out spending more money on advertising and it didn't pay off. Assuming most of the people who bought the second game were fans of the first you are looking at virtually no growth in the fan base, thus Dead Space survives solely by its cult status. How in the HELL do they think they can get 5 million copies sold by changing the game in a way that turns off its original fan base?

If more people do get engaged in the third release I can only see Dead Space 3 growing by as much as 25% - 50%. 5 million copies? More like 2.5 - 3 million at most. However, if some of the diehard fans actually boycott the game like they are talking about doing, rather than being like the CoD hypocrites, then the growth could be nulled and EA will pretty much be seeing the exact same numbers as the first two games.
 

-Dragmire-

King over my mind
Mar 29, 2011
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Sounds like the usual EA shtick.

1.Niche.

2.Shootery but arguably still niche.

3.A Shooter that kinda resembles the first.

I'm not sure this model is sustainable if they need 5 million units base sales.
 

Denamic

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Aug 19, 2009
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And that's when Dead Space turned into a generic third-person shooter and everyone forgot about it.
 

piinyouri

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Mar 18, 2012
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Dead Space has been well, dead since the sequel.
If I cared about this franchise anymore I'd be pretty indignant right now.
 

Stemer

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Nov 22, 2011
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How is this even possible.
People in the thread are saying that the first 2 Dead Space games sold about 2 million copies each, but Human Revolution also sold about 2 million copies and it made massive profits.
Are EA just really bad at accounting?
 

mrhateful

True Gamer
Apr 8, 2010
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EA wants more people to buy their game and they intend to archive this by making it worse and telling everyone a had of time that its going to be worse, why were they in business again?
 

hooksashands

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Apr 11, 2010
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*shakes head*

I feel like I'm at a mock funeral.

Your business model is a self-eulogy. It dies fast, it's crushed apart like sand and shoveled in with the other crashing stocks and IP investments. Why should we even give a shit if they want to ransom 1 hostage after killing 7 of them? They have burned through so much money, fired and hired so many people yet they're all still at square one, going: PAY US MORE BECAUSE BLAAARGH VIDJAGAMES

Electronic Arts, a videogame publisher run by people who don't even play videogames.

Electronic Arts, anti-splitscreen, because of course you bought another copy for your girlfriend and you both lug your TV and console to each other's room, utterly defeating the purpose of online. Why do both Mass Effect 3 discs have Multiplayer if there's only one online pass? Thanks, jerks. Here's your extra $10, choke on it.

Electronic Arts, who make the David Jaffe articles sound articulate and honest by comparison.

Electronic Arts, digging their own grave.
 

ZeZZZZevy

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Apr 3, 2011
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Alright, so I suppose they're forcing the series to end by setting unreasonably high expectations. :(

Oh well. I don't mind trying to broaden your demographic, but...
 

Crazy Zaul

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Oct 5, 2010
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EA - They know everyone hates them, they know why everyone hates them, and they make no attempt whatsoever to change that. Its ballsy. The kind of balls you want to chop off, dunk in toxic waste and throw back at them.
 

VoidWanderer

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Sep 17, 2011
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When I read the article, I immediately get the image of this kid with really bright eyes giving the pleading-puppy look going, "Hey mistah, I really believe I can do this, honest!"

I wanna give the little kid a tussle of his hair and send him scampering on his way until

...

...

I remember this is EA. And I then want to do horrible things to the American Giant, like teach it proper advertising and to refrain from spoiling other kids fun by trying to tell them how to do their job when I cannot remember the last good game that EA developed (NOT published).

I want to show them the defiled body of Dante's Inferno and show them how they managed to screw up the advertising of what could've been greater than God of War. I want to sit them down with a psychiatrist and figure out why the hell they thought their completely retarded 'Your mom will hate Dead Space' campaign.

Maybe I should start that youtube show I have been planning... Complaining about some of the stupid things I have seen happen in the past decade or so of gaming, and saying this is how you can fix it. Try and get games that deserve sequels to be made.

I think EA can be an almight Titan of the industry again, not the fat stagnant beast sitting on its large pile of gold and laughing at the little people.

Their first move seriously reducing the number of retards in their viral marketing department... I hear Ebola would be effective for that.