I love how they bring up marketing and THIS franchise. Are we gonna be seeing "Your Grandma Hates Dead Space 3" ads in the near future?
That's why I edited my original post to say "released" after the acquisition. Just because it started development before they were owned by EA doesn't mean it got out of the gate completely free of EA's meddling. And they were technically acquired in October of 2007, DA:O was released in November of 2009.j-e-f-f-e-r-s said:But it was in development for years before they were acquired by EA. If I remember right, they were working on it on/off for something like six years. It was only in the last year of development that they were acquired by EA.
Coincidentally, Dragon Age II had a development period of about a year and a half.
Then stop spending soo much on advertising when it doesn't pay off!Andy Chalk said:"In general we're thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space," he said. "Anything less than that and it becomes quite difficult financially given how expensive it is to make games and market them."