Mario has been stagnant now for quite a few years. And yet, why is stagnant a bad thing, from a business perspective?
The Mario brand has built up years of good faith over gamers, and has both enticed new gamers and kept the attention of old gamers. Mario has always been a series that could innovate and guarantee the copy would sell. But innovation is expensive, and Nintendo has been losing money hand over fist.
Mario is able to get away with this recent stagnation because its target audience isn't the people who've been playing him since the NES days. That is a demographic, but Nintendo is focusing on the newer gamers, who aren't familiar with Super Mario Brothers 3 or World. To someone who was not engrossed in them at the time, they're impact is really hard to feel - so borrowing them and packaging them in a newer, shinier package is a way to make money.
A variety of factors go into the success of these stagnant Mario games too. When we compare these Mario games to the competition on the Wii, Mario beats the hell out of almost every title its beside. Say what you want about the Wii, but its releases hit a brick wall, and hard. We also have the die hard Mario fans that don't care - one of the advantages of having such a prestigious brand. We also have the 'Sonic Factor'. Its not going to go away - its too much of a secure money source.
It sucks, but its got too much of a force with hardcore fans and new fans.
The Mario brand has built up years of good faith over gamers, and has both enticed new gamers and kept the attention of old gamers. Mario has always been a series that could innovate and guarantee the copy would sell. But innovation is expensive, and Nintendo has been losing money hand over fist.
Mario is able to get away with this recent stagnation because its target audience isn't the people who've been playing him since the NES days. That is a demographic, but Nintendo is focusing on the newer gamers, who aren't familiar with Super Mario Brothers 3 or World. To someone who was not engrossed in them at the time, they're impact is really hard to feel - so borrowing them and packaging them in a newer, shinier package is a way to make money.
A variety of factors go into the success of these stagnant Mario games too. When we compare these Mario games to the competition on the Wii, Mario beats the hell out of almost every title its beside. Say what you want about the Wii, but its releases hit a brick wall, and hard. We also have the die hard Mario fans that don't care - one of the advantages of having such a prestigious brand. We also have the 'Sonic Factor'. Its not going to go away - its too much of a secure money source.
It sucks, but its got too much of a force with hardcore fans and new fans.