It's a little strange how this thread has developed. I do agree with Jim and many other critics in that there does need to be more diversity, less objectification, and an increased focus within the industry on inclusion of female gamers and further developing their agency.
What I find a unsettling though, is that for every cool, unique, not-traditionally sexy/objectified character suggested from other commenters, there is a host of reasons as to why these characters are disqualified. These reasons, all together, eliminate the alternate choices principally because they don't meet the criteria set out in Jim's innitial argument. Which is where I think there could be some issue taken. The criteria of the innitial argument, is so stringent, and arguably, so unrealistic, that I'm not at all surprised only a dinosaur from the 90's can meet them.
I would postulate that it is objectification on the opposite end of of the spectrum. Look at the comments suggesting alternate choices of female characters and look at the responses again. Amy is cool, but not mean enough. Lucca is tough, but she's still too cute. Character X isn't cute, but her motivations are too traditional. Character Y is a beast but her commanding officer is a man.
See what's happening? The logic of the argument is collapsing on itself and creating a new set of impossible to meet standards by which an audience of young men - I presume that is what most of us are in this forum - are once again judging women.
Saying, "Nah - she's too pretty, she's too nice, she listens to her bf too much, etc." is just as objectifying as saying "She's not pretty enough, she's too indpendent, she's too mean".
We are still engaged in the act of objectifying and that objectification is self-defeating if our goal is diversity, inclusion, and agency. The discussion that ultimately needs to happen is how does the industry move forward in developing characters with respect to females in mind. When there are female protogagonists in a given game it would behoove a developer to wonder if the character is pandering, unrealistic, over-sexualized, etc. And even then, female characters like this can in - the right contexts - contribute something profound to a story and even agency. It all depends on how the developer handles it.
In the end, I think the operative word in considering developement of female protagonists and inclusion of female gamers is simply, "RESPECT". Respect the character, respect the content of the story and the world in which it is set, respect the audience. I don't mean tread lightly, or avoid taking risks - in fact, quite the contrary - all art forms can engage, provoke, even intentionally enrage, all while respecting story, character, and audience. If a developer has this concept in mind, regardless of looks, personality, motivation, or any other trait, the character that results will - I would garantee it - potentially be interesting, and enjoyable for both men and women.
But it often takes an extreme stance - an argument whose logic intentionally borders on the ridiculous, to encourage us into dialogue on an issue. I see the principle in Jim's argument; and while I can see the flaw in the logic of it, I also see the necessity in making it, and applaud it for encouraging our continued dialogue.