Apologies if this was written somewhere in the middle of the thread.
If you're shopping around for a new game to buy, what do you look at? While there are people who read the back of every. single. game, most people look at just the TITLE and the ART before deciding to look deeper. So yes, both the title and the art are important.
Granted, they get some leeway as it's the second installment in the franchise (that is, they can ride the franchise's coattails somewhat), poor box art works against attracting new people to the series.
Come on people, try to step outside of your own experiences once in a while.