Look out, it's a trap!
They're just trying to disguise that their console will horrificly fail at launch, as the 360 did, by saying "you put it vertical, didn't you?! Your risk, your damage, our gain!"
Probaly not, but honestly, how's the current state of this console generation?
Nintendo still has inferior specs tied with few interesting game deals and about 0 progress for their own games. Windows pretty much fucked up the marketing of the Xbone from the second they started to talk about it and continue to upset most of the gaming community through horrible - or put diplomatically, "customer-unfriendly" - design choices. And Sony... well, Sony... guys, help me out, what have they done wrong since their networks data have been compromised, that was already 2 years ago, there has gotta be something?
However, i think i'm sticking to Jahtzee's suggestion about this console generation: Probably won't get one.