Meh, EA is just doing what record companies are finding themselves doing, what book publishers are finding themselves doing, trying to push themselves back into the middle between developer and consumer.
Notch demonstrated how the games industry could work without the need for middlemen like EA.
He made a game, it was good, people bought it, enough to make him rich... that's all the market requires.
Same thing can and is happening with music, books, I'm sure there's plenty of less obvious examples.
The internet is capable of being the great level playing field, just put your stuff up... if you're good, they will come.
With todays technology, artists across many mediums no longer require a publisher.
Or at least the publishers role is greatly diminished.
These big monolothic publishing companies, EA... EMI... Penguin... whatever, are finding themselves in a brave new world where their immense power and influence over these industries is waning rapidly.
My band puts their stuff on itunes themselves (I'm aware of the irony, cheers).
I published my novel online as a pdf.
My new game... can just be downloaded of my site.
Minecraft is only one example.
So right now, we are in a struggle as these megacorps fight to retain their dominance by attempting to control the new medium, but it (the web) does not need them anymore... So we see ACTAs and SOPAs suddenly spewing out of lawmakers who themselves are utterly ignorant of the nature of the web, so who do you think lobbys for this legislation?
Look at Apple and all those publishing house a couple of weeks ago, trying to fight Amazon (although Amazon is simply just another "big corp" trying to establish dominance of the new medium).
But they won't win, trust me.
They might extend their lifespans for a while, maybe even a long time with all this foolishness.
But in the end the nature of our expectations for sharing information will overwhelm them.
The sheer pace of the progression of information exchange technology will trample them into the dust.
They'll never keep up in the end.
Can't fight the future, EA... cya.