****minutes taken from the PETA PR meeting****
"Guys I have this really awesome idea how to alienate every child born after 1987 in the U.S. Let's troll pokemon, because people totally know we're kidding........right? Anyway it's tots gonna be the flippin best. I'm talking like this because it's hip JEFF! Jeez get a twitter account already. Anywhos how about prizes. Oh yeah lets roll out the classic video and PETA memorabilia because everyone wants to be part of PETA

. Right...........?"
****
I bet every single person on the ad team that took part in designing this actually loves the pokemon games and shows (because who da fawk is team plasma unless you still watch it?), and probably played it obsessively as many children did growing up in the early 90's in the U.S. And if they didn't then, well they missed out on the most badass videogame to roll outta japan since the original jumpman. Either way, troll food is served.
EDIT
Lastly, I can't believe they ever expected to get sympathy from the likes of us, that is, the information age. We literally invented the concept of having fun by slicing each others virtual throats. Pokemon is just that, child's play