Bitter much?Indigo_Dingo said:[Everything to date in this thread]
Standard business practice. Sales are cyclical, so selling more of a given item in November than in October is almost always true. Even measuring the magnitude of the difference month-over-month doesn't do much for you. Measuring year-to-year though, and comparing the magnitude of the difference (year-over-year) to other products in a similar market segment, or to the economy in general is more useful. Say, consumer spending is up 10% year-over-year, but PS3 only picked up 1%, (entirely theoretical numbers), you could infer that PS3 sales aren't really growing, in fact, they're shrinking as a percentage of disposable income. Same thing goes for January sales. It would be silly to compare January sales to December sales, and go "OH NOES! THE SKY IS FALLING!! SALES ARE DOWN 300%!" Waste of time and energy.Jumplion said:But one thing I don't get, why are people comparing the sales to last year? Wouldn't you compare them to the month before? I mean, I get it, it's the holidays and all, but a monthly sale is a monthly sale.
Similarly, if you're in a position where you consider your product to be on the front-end of the [a href=http://sehlhorst.smugmug.com/photos/132613762-M.png]product lifecycle[/a], you expect year-over-year sales to increase. Otherwise, you've hit maturity (stabilized user base), or you're beginning decline. Sony, of the 10-year-lifecycle, are NOT interested in having a mature, stabilized user base. Growth, Growth, GROWTH!!